BDB agency partners and clients, such as L’Oréal, King, Heineken, Procter & Gamble, Shiseido, Sainsbury’s and Campari Group will be able to access real-time, first-party creator and content data available in the TikTok Creator Marketplace through BDB’s proprietary technology platform, Companion.
Brands can access and integrate more campaign performance data and verified performance metrics to accurately measure a campaign’s success. This will help them better identify relevant creators and make data-driven insights for organic and paid campaigns, based on audience insights.
As a chosen partner, this allows us to:
- Directly access creators and their first-party TikTok data about audience demographics, growth trends, highest-performing videos and real-time campaign reporting within our proprietary tech, Companion.
- Access and integrate more detailed campaign post-performance data that cannot be accessed natively into our dashboards.
- Better help brands to identify the right creators for both native and paid advertising campaigns.
Ed East, Founder and Group CEO, says: “We are so pleased to have been recognised as part of the growing and trusted TikTok Marketing Partner community. TikTok’s growth in the last couple of years has been astronomical and we have been in awe of its trajectory, nurturing some of the most creative and innovative creators out there.
“Becoming a badged TikTok Marketing Partner will allow us to work seamlessly with brand and agency partners across our joint ventures on the platform, offering exclusive insights and first-party data which will land directly in their Companion dashboards.”
Melissa Yang, Head of Ecosystem Partnerships, TikTok adds: “Through TikTok For Business, we’re building new opportunities for marketers to be creative storytellers and meaningfully engage with the TikTok community. We’re thrilled to collaborate with some of the most strategic and trusted leaders in the advertising industry and continue giving marketers access to more tools to successfully create, measure and optimise ad campaigns on TikTok. We can’t wait to collaborate with partners to bring a creative and joyful experience to our brand partners and the broader TikTok community.”
The functionality adds to BDB’s existing API integration with Meta. BDB is also an official marketing partner with Meta, delivering creative solutions across Instagram and Facebook.
Talk to our TikTok experts
BDB has launched multiple brands on TikTok and executed TikTok campaigns in multiple territories for brands including CeraVe, Armani Exchange, Pandora Jewellery, Kevyn Aucoin and PepsiCo.
Since 2014, BDB has been harnessing the exceptional creativity of influencers and connecting them with the world’s most creative brands to deliver first-class campaigns. The agency’s dedicated creative and strategy teams allow brands to cut through the noise with culturally relevant creator-led TikTok content.
Get in touch with our agency experts about taking your TikTok strategy to the next level today.← Back to News