How We Measure Success
Sure, we use metrics such as impressions, likes and comments just like everybody else. But we also do a lot more:
Login
Campaign Management
Our proprietary software--COMPANION--allows real time feedback via your own personal Companion dashboard. It's there for you like a …. Companion.
Influencer Database
We provide our clients with what we call BenchMark Value. This allows you to understand the real value of any earned media driven by your BDB campaign. This can be quite substantial given BDB’s reach, relationships, and experience with influencers.
Analytics
We partner with Nielsen to do brand studies measuring the uplift in perception that can be directly attributed to your BDB campaign.
Content Library
We track sales and subscriptions and use links and data to quantify the performance of a campaign in $$$s or ₤₤₤s.