Advertising For The Influencer Age
Billion Dollar Boy is a global influencer marketing agency offering data & insight, strategy, creative, production, paid media and campaign management. We use proprietary software to deliver highly effective & efficient social first influencer marketing campaigns at scale.
We are setting a new standard for advertising
Our vision is to set a new standard of advertising with a greater social purpose where creativity is democratised and technology drives efficiency and effectiveness.
Our VisionSocial Media Platform Experts
As official marketing partners to META, TikTok, Pinterest, Snap and YouTube, our team is always at the forefront of the latest social platform developments, creator tactics, tools, and features available. Companion, Billion Dollar Boy’s proprietary creator marketing platform, is fully integrated with their platform APIs to streamline influencer identification, providing access to 1st party creator demographic data and real-time campaign performance across campaigns.
The Creator Era: A Deep Dive into the 2025 Creator Economy
As the creator landscape evolves beyond content creation, it’s disrupting industries, and reshaping commerce, entertainment, and culture. This transformative Creator Era sees creators becoming entrepreneurs, brand builders, and media moguls—fostering unprecedented audience connections and rewriting consumer engagement.
Download The Creator Era 2025 Report now to explore the seven themes that will define the industry in the year ahead.
Download NowCreativity is at the heart of all influencer marketing success on social media. We are a team of experienced and intuitive editors, producers, account managers and art directors whose visionary ideas are brought to life with meticulous execution. We don’t believe in templates; we create bespoke influencer marketing solutions. Integrated social media strategy, social media growth solutions, creator-driven branded content, or AI generated content: Billion Dollar Boy has done it all.
We ensure that creative excellence is our company’s true north star. It’s empowering social media; it’s changing the global ad business; it’s every BDB employee’s last thought at night and our inspiration every morning.
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Tech Fuels Business Impact
We developed our proprietary influencer marketing tool, Companion, for campaign management and measurement. The platform helps discover ideal talent, track campaign performance and automate content collection across different social media platforms. Companion ensures effectiveness, operational efficiency and alignment with business goals across programs and campaigns.
All in a Day's (and Night's) Work
We are results-oriented brand-builders, working as an extension of your team to translate cultural insights and audience metrics into irresistible influencer marketing content that delivers on brand objectives and drives effective results.
BDB By The Numbers
2.5x
Avg Return on Ad Spend (Nielsen)+15%
Consumer Perception Change avg compared to other channels (Nielsen)19bn
Impressions12k
CreatorsOur Influencer Community
Billion Dollar Boy was founded to harness the exceptional creativity of influencers, creators, makers and social communities. We have built an extraordinary global network of influencers. We connect the best and brightest influencers with the world’s most creative brands to deliver outstanding award winning influencer marketing campaigns. It’s an honour to be keeping company with the most creative talent in the global influencer community.
Work With Us