Inspiration & Challenge
Clarks Originals had struggled to differentiate itself in an increasingly saturated market. To appeal to a younger demographic, the brand introduced influencer collaborations. BDB was tasked with inserting the brand back into culture, establishing presence across key social media platforms.
Execution & Creativity
We needed to appeal and contribute to subcultures while remaining true to the Clarks OG brand. Taking a multi-tiered, platform-native approach, our always-on influencer squad created engaging and inspirational content to achieve brand fame and social growth. High quality content was reposted on brand channels and repurposed for paid media.
FACTS & FIGURES
Over a nine month period, we grew Clarks OG’s Instagram following by 700k followers from 300k to over 1m, and their TikTok following by over 2m followers from 0 to 2.2m. We achieved this through engaging a mix of creators, creator content and paid media.