News & Insights
Culture moves fast. We’re right there with it.
Our newsletter features our perspective on culture, creators, and modern brand growth. Clear opinions. Grounded insight. No filler.
The Drum
August 5, 2026
How creator content is fueling Microsoft’s retail media strategy with 3x higher click rates
The tech giant is moving creator-made assets beyond social and into retailer campaigns, product pages and stores as it builds a more sales-focused influencer operation.
PPC Land
July 31, 2026
Marketers brief AI with the demographic data they say no longer works
Sixty-seven percent of marketers use demographic data as the primary input when briefing a generative model. Fifty-nine percent of marketers agree that conventional demographic segmentation no longer works.
Campaign US
July 31, 2026
Brands don’t know how much to pay creators. Here’s how Billion Dollar Boy is addressing it.
Billion Dollar Boy pricing tool tackles a major influencer marketing inconsistency.
