Billion Dollar Boy
is a global social agencY with creator Instinct®
We help brands win where modern marketing begins: through creator and influencer marketing on Social
Social is no longer a channel. It's the operating system for brand growth. The brands that outperform build like creators - agile, culturally fluent and performance-driven. We help them do exactly that, through influencer campaigns, creator content and connected social strategy.
Founded in 2014, we were one of the first influencer marketing agencies dedicated to helping brands build with creators. We recognised early the role they would play in driving growth.
Today, we are consistently recognised as one of the fastest-growing social and creator agencies globally.
A Global Partner
We operate across North America, EMEA and APAC in more than 60 markets, delivering multi-market programmes with consistent standards of execution, governance and reporting.
64
MARKETS OPERATED IN
200+
TEAM MEMBERS GLOBALLY
60
Award wins
Billion Dollar Boy is recognized as a leading global social and influencer marketing agency
Over the past decade, we've delivered influencer marketing campaigns and creator-led social strategies for global enterprise brands and high-growth challengers across FMCG, retail, beauty, fashion, tech, entertainment and finance.
why play the game
When you can
change it
Our social influencer and creator marketing solutions
We provide end-to-end influencer and creator marketing services designed to integrate with modern brand, media and procurement structures.
We operate across organic and paid ecosystems, ensuring creator-led content and influencer campaigns deliver against both brand-building and performance objectives.
We operate across organic and paid ecosystems, ensuring creator-led content delivers against both brand-building and performance objectives.
Content
Community
Commerce
Media
Creators
Content
Community
Commerce
Media
Creators
Content
Community
Commerce
Media
Creators
The BDB Group Ecosystem
Billion Dollar Boy sits within The BDB Group ecosystem. We operate with an integrated advantage, combining agency expertise, proprietary technology and direct community intelligence.
The synergy that makes it all possible
AGENCY
Billion Dollar Boy
global social and creator marketing
Technology
Companion
governance, measurement and scalable execution
Community
FiveTwoNine
direct creator access, research, insight, and cultural intelligence
For brands, this reduces supplier fragmentation and increases strategic clarity. It ensures they do not just activate creators, but build strategically for measurable growth.
It’s all in a name.
We’re often asked where our name comes from.
Billion Dollar Boy started with an early obsession with culture. Our co-founder, Edward East, bought the domain after Pharrell Williams launched Billionaire Boys Club, hoping it might spark a conversation. The call never came. But when Ed had the idea to start a business, the domain was waiting…
