News
October 27, 2026
The Impact List 2027: Meet the 60 Creators to Watch
Billion Dollar Boy Group unveils its inaugural Impact List, recognizing 60 creators across the UK and US who are making their mark on creativity, business, community and brand partnerships.
Meet the creators to watch, follow, and partner with in 2027.
Billion Dollar Boy Group, including Billion Dollar Boy, FiveTwoNine and Companion, has launched The Impact List 2027, a new annual creator recognition and growth programme, in partnership with inaugural sponsor OnePay.
Following more than 600 applications across the UK and US, an independent judging panel has selected 60 honorees making an impact across creativity, business, community and brand partnerships.
From creative specialists and emerging talent to entrepreneurs building businesses and community leaders driving meaningful conversations, The Impact List offers brands a closer look at the people worth watching and working with next.
Recognizing creators beyond follower count
Influence is about more than audience size.
Creators are building businesses, developing original creative formats, bringing communities together and establishing long-term partnerships with brands.
The Impact List looks beyond follower count to champion the talent defining the future of the creator economy through their work, vision, and impact.
Created by FiveTwoNine, Billion Dollar Boy and Companion, the editorial award combines independent industry recognition with opportunities designed to support creator careers.
For brands, it also provides an opportunity to discover talent across different disciplines, communities and stages of growth.
The Impact List 2027: Six categories, 60 creators
The inaugural Impact List recognises 10 creators in each of six categories, with one standout selected per category.
Creative Visionaries — Craft & Creativity
Recognizing creators who raise the bar for originality, storytelling and creative execution.
Creator Entrepreneurs — Business & Entrepreneurship
Celebrating creators who have turned their influence into sustainable businesses.
Community Builders — Deep Connection
Recognizing creators who have built engaged communities that extend beyond social platforms.
Changemakers — Values & Impact
Celebrating creators who use their influence to educate, advocate and lead important conversations.
Creators to Watch — Emerging Talent
Spotlighting creators at an earlier stage of their careers who have already demonstrated exceptional creativity, consistency and momentum.
Brand Partners — Commercial Craft & Partnership Excellence
Recognising creators who consistently deliver outstanding brand collaborations.
Backing the next generation of creator entrepreneurs
All 60 honourees are featured in a dedicated editorial magazine and receive recognition at The Impact List 2027 Galas in New York and London.
As inaugural sponsor, consumer fintech company OnePay is supporting the Creator Entrepreneurs category, providing its standout, Ashley Alexander, with a $5,000 grant to help develop their creator business.
Jessica Williams, CMO, of OnePay, said: “We believe better money makes life better. Creators work as hard as anyone to build something of their own, and the system rarely gives that back. This grant is one way we return value to the people building the future of creativity.”
Selected by an independent industry jury
The Impact List 2027 winners were chosen by an independent panel of senior figures from across the creator economy.
The jury brought together representatives from organisations including YouTube, Patreon, Adobe, Tumblr, Tubi, Microsoft, Mastercard, Lipton Ice Tea Europe and The Magnum Ice Cream Company, alongside creator entrepreneur Grace Andrews.
The panel assessed applications across originality, creativity, ambition and entrepreneurial potential, helping identify talent across different disciplines and stages of growth.
Bringing The Impact List to New York and London
To celebrate the inaugural list, Billion Dollar Boy Group will host two exclusive gala evenings bringing together this year's honourees with leading brands, platforms and industry voices.
New York Gala, 4 November 2026
London Gala. 10 November 2026
The events will give brands the opportunity to meet the creators behind the list, discover potential future collaborators and connect with leaders across the creator economy.
Attendance is limited and subject to approval.
Investing in the future of the creator economy
For Billion Dollar Boy Group, The Impact List represents a continued commitment to recognising and investing in creator talent.
Becky Owen, Global Head of FiveTwoNine and Global CMO of Billion Dollar Boy, explains: “Most lists go to the same top 1%. The Impact List is about the impact creators are already having in their space, and the work behind it.”
Through Billion Dollar Boy's creator marketing expertise, FiveTwoNine's creator community and Companion's AI-powered creator intelligence platform, the Group aims to strengthen the connections between creators, brands and the wider industry.
The Impact List 2027 is now live. Explore the 60 creators and discover the names to know in the year ahead.
