Our Founder and Chief Strategy Officer Thomas Walters wrote an op-ed on WARC, the latest evidence, expertise and guidance to make marketers more effective. In the piece, he explores the growing importance of niche influencers. As he explains, “The niche influencer is your neighbour with a beautiful home she’s super proud of, who’s started sharing her DIY hacks and bargains with her friends because she WANTS to. For brands, tapping into these super-engaged communities can be really fruitful.”

Read the full article here.

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