Winning Hearts & Catching Eyes Since 2014.

When Billion Dollar Boy was founded in 2014, influencer marketing was a $200 million business. By 2022, it will reach $10 billion. Suffice it to say, we saw this coming.

Who are we?

Billion Dollar Boy is a hyper-caffeinated transatlantic creative agency with 50+ employees and counting in London, New York, and New Orleans. We are actively creating campaigns across 7 continents with top brands spanning categories of beauty, fashion, retail, lifestyle, consumer goods, food and beverage, and automotive. We are harnessing the power of influencers to win hearts, catch eyes, and reinvent advertising as we know it.

How did we get here?

It all started with a late-night phone call…(or was it a group text?) between 3 old friends—Ed East, Permele Doyle and Thomas Walters—all inspired by the untapped potential of social media.

BDB was among the first global influencer agencies. We have helped this space evolve from selfies and static lifestyle imagery to the dynamic, interactive and world-changing industry it is today. We are excited to help brands grasp the unlimited potential of social audiences and creators.

BDB By The Numbers

23000+

Total number of pieces of content

38

Number of countries campaigns activated across 6 continents

17

Different languages spoken at our offices

Leadership Team

Edward East
Founder & CEO

Edward East
Founder & CEO

In 2012, as the founder of Exclusive Media Group’s digital marketing division, Ed East saw the huge potential of influencer marketing early in the game, engaging the influencer community to promote feature films. Two years later, Ed returned to his native London to launch Billion Dollar Boy as one of the first influencer marketing agencies in the UK.

Astro sign: Libra, on edge of Scorpio

Super powers: Considerate of all opinions; eternal optimist; tech brain.

Motto: “Sensible Risk” What would Ed do with $1 Billion? Find a nice house in London’s Notting Hill and send his children to really good schools.

Permele Doyle
Founder & President

Permele Doyle
Founder & President

Working in global PR for Tom Ford Beauty gave Permele an inside perspective on where the luxury market was headed. In 2014, she reconnected with Ed East and opened BDB’s first US office in New York — connecting with beauty and fashion clients. Having TKTK BDB through a rebrand, she continues to lead the company in the global fashion and beauty space and expand the business across the US markets.

Astro sign: Scorpio

Super powers: Editorial eye; natural leadership; can turn abstract concepts into viral images.

Motto: “It’s only as good as it looks.”

What would Permele do with $1 Billion? Launch PERMELE, a lifestyle brand named for herself, her mother and her grandmother.

Thomas Walters
Founder & Chief Strategy Officer

Thomas Walters
Founder & Chief Strategy Officer

Thomas brings vast experience in politics (he worked in the office of Tony Blair), film and television (creative development at NBCUniversal) and advertising (Exclusive Media Group) to BDB, where he oversees strategy, planning and global partnerships. After recognizing the untapped potential of the nascent influencer world, Thomas joined forces with Ed East to launch Billion Dollar Boy in 2014. 


Astro sign: Scorpio

Super powers: Encyclopedic influencer knowledge; ability to see the future.

Motto: “INSERT SOMETHING WITTY” If Tom had a $1 billion he would collect art, travel and change his Linkedin ID to The Billion Dollar Boy.

James Brazier
Chief Financial Officer

James Brazier
Chief Financial Officer

After an early stint as a CPA, James decamped for the business world of television broadcasting, experience that helps him maintain a long view of BDB’s business development. (James is the guy on the team who will delve into the forensics of a campaign to ensure optimal results.) Joining BDB just as it hit its steep growth curve has been his biggest thrill—so far.

Astro Sign: Virgo

Super powers: Speaks 4 languages French German, Spanish, English (5 if you include finance).

Backup superpower: simultaneous right/left sides brain function. (He can make spreadsheets and shop for furniture for BDB’s “relaxed industrialish” London offices at the same time.)

What would James do with $1b: Besides buying a nice house (Fitzroy Square?) and a car, he’d invest in and help grow companies like BDB.

Tom Bannister
Creative Director

Tom Bannister
Creative Director

Prior to joining BDB, Tom was the founder of the digital studio SXM, creating branded content for clients like Disney, NBS, CBS, MTV, Comedy Central, IKEA, Samsung, VEVO, Mountain Dew and Verizon. While a Mancunian (translation: he’s from Manchester, England) and educated in the UK, he has spent his entire career in the US, always making time for his two young children. (If you ask nicely, he might share his secret granola recipe with you. So BDB…) 

Astro Sign: Virgo

Super Power: Granola-making with sprinkling of lateral thinking.

Motto: Ask not what your creative can do for you; but what you can do for your creative.

What would you do with $1 Billion? Build a hyperloop between New York and London. Wait….that might cost more than a billion right?

Andrea Ahern
Vice President of Accounts

Andrea Ahern
Vice President of Accounts

After 9+ years in the beauty and wellness PR space, Andrea saw the influencer light. She packed her bags for BDB where she now leads client relations for beauty and lifestyle brands. On the weekends, when she is not gallivanting around Newport, RI with her fiance and their dog Cooper, she’s test driving the latest skincare and fitness trends. Don’t get her started on how the BDB creative brief is the best in the business.

Astro sign: Aquarius

Super power: Empathy

Motto: Dance like nobody’s watching!

What would Andrea do with $1 Billion? Perhaps there’d be a little weekend place in Newport, RI and her own fitness empire, but mainly she’d Invest in other people.

Irving Shark
Head of Data

Irving Shark
Head of Data

After completing a Masters in mathematics and statistics from Oxford University in 2013, Irving moved on to transform several tech start-up businesses, co-founding two of his own. Since Billion Dollar Boy in 2017, Irving oversees all tech and data developments of BDB’s proprietary tools.  

Astro sign: Taurus

Super power: We’re pretty sure there’s an element of Ex-Machina in him.

Motto: Be spontaneous.

What would Irving do with $1 Billion? Save the world. And invest in companies focused on social causes.

The Billion Dollar Boys & Girls we hope to become!

The Billion Dollar Boys & Girls we hope to become!

Our Values

Creativity

Creativity

Collaboration

Collaboration

Quality

Quality

Integrity and Inclusion

Integrity and Inclusion

At Billion Dollar Boy we believe in equality, diversity and inclusivity in influencer marketing. We pledge that our work will continue to uphold these values:

US-Influencer Mix

US-Average CPM

UK-Influencer Mix

UK-Average CPM