Like most good stories, this one began with a phone call to an old friend.

In 2012, our founder Ed discovered influencer marketing while working in LA promoting films through popular YouTubers. Sensing its vast potential, he returned to his native London to launch a small digital agency with his friend Thom.

Back in New York, Ed’s college flatmate Permele was watching the luxury beauty space go digital. Over a friendly call, she offered him a foothold in the US market; instead he asked her to come on board. When she opened the New York office, Billion Dollar Boy was born.

Today, with offices in the US and UK, we merge British sensibility with a New York pace. As our global team continues to grow, we remain committed to the power and speed of social communication to transform the marketing landscape.

A little bit about BDB

37%

Like pineapple on pizza The remaining 63% are wrong.

62%

Are fuelled by coffee The rest are waiting for their tea to be the right color.

25%

Identify as Slytherin 5 employees didn't get their Hogwarts Invitation.

OUR BILLION DOLLAR PROMISE

Collaboration Creative Quality Integrity

We are at our best when we work together to leverage collective genius. Our relationships are founded on mutual respect, ensuring that every partner - big and small - is engaged in everything we do.

We put creativity first, constantly pushing fresh ideas, clever strategies and bold solutions.

Excellence is the foundation for all we do. We expect and accept nothing less from our influencer network and from each other.

We are honest, open and fair. There is no compromise on transparency, professional integrity or ethical obligations.

OUR BILLION DOLLAR PROMISE

We are at our best when we work together to leverage collective genius. Our relationships are founded on mutual respect, ensuring that every partner - big and small - is engaged in everything we do.

We put creativity first, constantly pushing fresh ideas, clever strategies and bold solutions.

Excellence is the foundation for all we do. We expect and accept nothing less from our influencer network and from each other.

We are honest, open and fair. There is no compromise on transparency, professional integrity or ethical obligations.

Our Leadership Team

Edward East
Founder and CEO

In 2012, Ed founded the digital marketing division of Exclusive Media Group in LA. By promoting several films using influencers, he saw the huge potential of influencer marketing. In 2014, Ed launched Billion Dollar Boy, one of the first influencer marketing agencies in the UK.

Ed leads the BDB team with a visionary spirit, a great mind for business, and an affinity for sound effects.

Irving Shark
Head of Data

Permele Doyle
Founder and President

After five years in global digital PR for Tom Ford Beauty, Permele co-founded Billion Dollar Boy, opening the first US office in New York. Since its start, she has successfully launched BDB into the luxury and lifestyle space while growing the business across the US market.

Like Wes Anderson, Permele enjoys the caper genre and obsessively symmetrical compositions. Unlike Wes Anderson, she wears cocktail dresses.

Thomas Walters
Founder and Chief Strategy Officer

Thomas began his career at NBCUniversal, moving into film and entertainment at Exclusive Media as their lead digital media consultant. In 2014, Thomas co-founded BDB with Ed and Permele, leading operations as Head of Account Management.

Acts as our human influencer database due to his encyclopedic knowledge of influencers.

James Brazier
Chief Financial Officer

James started his career with three years at PWC in London, where he earned his ACA accountancy qualification. After working the next six years in finance and strategy for Sky UK and telco giant BT, James joined BDB as Group CFO.

He is the Master of Spreadsheets with incredible and surprising comedic timing for a numbers man.

Andrea Ahern
Vice President of Accounts

After over nine years in the beauty and wellness PR space, Andrea has earned a robust knowledge of the ever-changing media landscape and the importance of influencers. With her extensive agency background, she comes to BDB with an eagerness to lead client relations for BDB’s beauty and lifestyle brands.

A former Uptown girl, Andrea recently moved to Brooklyn. On the weekends she’s either exploring her new neighborhood or gallivanting about in Newport, RI.

Join us

We love what we do and are always looking for new talent to grow our Billion Dollar Team.

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