Winning Hearts & Catching Eyes Since 2014.

Award winning creator led advertising campaigns, a team of 150+ and offices in London, New York and New Orleans.

Who are we?

Billion Dollar Boy is a hyper-caffeinated transatlantic creative agency with 50+ employees and counting in London, New York, and New Orleans. We are actively creating campaigns across 7 continents with top brands spanning categories of beauty, fashion, retail, lifestyle, consumer goods, food and beverage, and automotive. We are harnessing the power of influencers to win hearts, catch eyes, and reinvent advertising as we know it.

How did we get here?

It all started with a late-night phone call…(or was it a group text?) between 3 old friends—Ed East, Permele Doyle and Thomas Walters—all inspired by the untapped potential of social media.

BDB was among the first global influencer agencies. We have helped this space evolve from selfies and static lifestyle imagery to the dynamic, interactive and world-changing industry it is today. We are excited to help brands grasp the unlimited potential of social audiences and creators.

BDB by Numbers

23000+

Total number of pieces of content

38

Number of countries campaigns activated across

17

Different languages spoken at our offices

Our Team

Edward East
Founder & Group CEO

Edward East
Founder & Group CEO

In 2012, as the founder of Exclusive Media Group’s digital marketing division, Ed East saw the huge potential of influencer marketing early in the game, engaging the influencer community to promote feature films. Two years later, Ed returned to his native London to launch Billion Dollar Boy as one of the first influencer marketing agencies in the UK.

Permele Doyle
Founder & President

Permele Doyle
Founder & President

Working in global PR for Tom Ford Beauty gave Permele an inside perspective on where the luxury market was headed. In 2014, she reconnected with Ed East and opened BDB’s first US office in New York — connecting with beauty and fashion clients. Having led BDB through a rebrand, she continues to lead the company in the global fashion and beauty space and expand the business across the US markets.

Thomas Walters
Founder & CEO, Europe

Thomas Walters
Founder & CEO, Europe

Thomas brings vast experience in politics (he worked in the office of Tony Blair), film and television (creative development at NBCUniversal) and advertising (Exclusive Media Group) to BDB, where he oversees strategy, planning and global partnerships. After recognizing the untapped potential of the nascent influencer world, Thomas joined forces with Ed East to launch Billion Dollar Boy in 2014. 


Andrea Ahern
Vice President of Accounts

Andrea Ahern
Vice President of Accounts

After 9+ years in the beauty and wellness PR space, Andrea saw the influencer light. She packed her bags for BDB where she now leads client relations for beauty and lifestyle brands. On the weekends, when she is not gallivanting around Newport, RI with her fiance and their dog Cooper, she’s test driving the latest skincare and fitness trends. Don’t get her started on how the BDB creative brief is the best in the business.

Irving Shark
Head of Data

Irving Shark
Head of Data

After completing a Masters in mathematics and statistics from Oxford University in 2013, Irving moved on to transform several tech start-up businesses, co-founding two of his own. Since Billion Dollar Boy in 2017, Irving oversees all tech and data developments of BDB’s proprietary tools. 

Sarah Ramsey
Joint Head of Account Management

Sarah Ramsey
Joint Head of Account Management

Sarah (known mostly as Rams) has worked mainly agency side at Ogilvy, VCCP, McCann and some other delightful smaller agencies across multi disciplines. Before BDB, she worked for a creative non-profit called Girl Effect where she trained adolescent girls to become digital researchers (TEGAs) in Nigeria, Rwanda and Tanzania.

James Brazier
Chief Financial Officer

James Brazier
Chief Financial Officer

After an early stint as a CPA, James decamped for the business world of television broadcasting, experience that helps him maintain a long view of BDB’s business development. (James is the guy on the team who will delve into the forensics of a campaign to ensure optimal results.) Joining BDB just as it hit its steep growth curve has been his biggest thrill—so far.

Alex Williamson
Creative Director

Alex Williamson
Creative Director

Alex started using social media to promote student events, and the company evolved into The Audience, one of the UK’s first social media agencies. He then moved to VICE, Ogilvy Social Lab, and finally, BDB. Alex loves a side-hustle; he runs a charity, a clothing line and makes furniture.

Ed Bernardino
Talent Acquisition and Diversity & Inclusion Director

Ed Bernardino
Talent Acquisition and Diversity & Inclusion Director

Ed is an energetic and ambitious person who has developed a mature and responsible approach to his work. He is a motivated and creative HR professional, with a CIPD qualification and varied experience in diversity and inclusion. Ed has built a reputation as a highly effective communicator and influencer with people at all business levels. He has over 10 years of experience working across some of the biggest group names in the UK, including, Havas, WPP, McCann and M&C Saatchi.

The Billion Dollar Boys & Girls we hope to become!

The Billion Dollar Boys & Girls we hope to become!

Our Values

Creativity

Creativity

Collaboration

Collaboration

Quality

Quality

Integrity and Inclusion

Integrity and Inclusion

At Billion Dollar Boy we believe in equality, diversity and inclusivity in influencer marketing. We pledge that our work will continue to uphold these values:

US-Influencer Mix

US-Average CPM

UK-Influencer Mix

UK-Average CPM