Like most good stories, this one began with a phone call to an old friend.

In 2012, our founder Ed discovered influencer marketing while working in LA promoting films through popular YouTubers. Sensing its vast potential, he returned to his native London to launch a small digital agency with his friend Thom. 

Back in New York, Ed’s college flatmate Permele was watching the luxury beauty space go digital. Over a friendly call, she offered him a foothold in the US market; instead he asked her to come on board. When she opened the New York office, Billion Dollar Boy was born.

five people walking
Five people

Today, with offices in the US and UK, we merge British sensibility with a New York pace. As our global team continues to grow, we remain committed to the power and speed of social communication to transform the marketing landscape.

Five people

A little bit about BDB

37%

Like pineapple on pizza The remaining 63% are wrong.

62%

Are fuelled by coffee The rest are waiting for their tea to be the right color.

25%

Identify as Slytherin 5 employees didn't get their Hogwarts Invitation.

OUR BILLION DOLLAR PROMISE

Collaboration Creative Quality Integrity

We are at our best when we work together to leverage collective genius. Our relationships are founded on mutual respect, ensuring that every partner - big and small - is engaged in everything we do.

We put creativity first, constantly pushing fresh ideas, clever strategies and bold solutions.

Excellence is the foundation for all we do. We expect and accept nothing less from our influencer network and from each other.

We are honest, open and fair. There is no compromise on transparency, professional integrity or ethical obligations.

OUR BILLION DOLLAR PROMISE

We are at our best when we work together to leverage collective genius. Our relationships are founded on mutual respect, ensuring that every partner - big and small - is engaged in everything we do.
We put creativity first, constantly pushing fresh ideas, clever strategies and bold solutions.
Excellence is the foundation for all we do. We expect and accept nothing less from our influencer network and from each other.
We are honest, open and fair. There is no compromise on transparency, professional integrity or ethical obligations.

Our Leadership Team

Edward East
Founder & CEO

Edward East
Founder & CEO

In 2012, as the founder of Exclusive Media Group’s digital marketing division, Ed East saw the huge potential of influencer marketing early in the game, engaging the influencer community to promote feature films. Two years later, Ed returned to his native London to launch Billion Dollar Boy as one of the first influencer marketing agencies in the UK.

Astro sign: Libra, on edge of Scorpio

Super powers: Considerate of all opinions; eternal optimist; tech brain.

Motto: “Sensible Risk” What would Ed do with $1 Billion? Find a nice house in London’s Notting Hill and send his children to really good schools.

Permele Doyle
Founder & President

Permele Doyle
Founder & President

Working in global PR for Tom Ford Beauty gave Permele an inside perspective on where the luxury market was headed. In 2014, she reconnected with Ed East and opened BDB’s first US office in New York — connecting with beauty and fashion clients. Having TKTK BDB through a rebrand, she continues to lead the company in the global fashion and beauty space and expand the business across the US markets.

Astro sign: Scorpio

Super powers: Editorial eye; natural leadership; can turn abstract concepts into viral images.

Motto: “It’s only as good as it looks.”

What would Permele do with $1 Billion? Launch PERMELE, a lifestyle brand named for herself, her mother and her grandmother.

Thomas Walters
Founder & Chief Strategy Officer

Thomas Walters
Founder & Chief Strategy Officer

Thomas brings vast experience in politics (he worked in the office of Tony Blair), film and television (creative development at NBCUniversal) and advertising (Exclusive Media Group) to BDB, where he oversees strategy, planning and global partnerships. After recognizing the untapped potential of the nascent influencer world, Thomas joined forces with Ed East to launch Billion Dollar Boy in 2014. 


Astro sign: Scorpio

Super powers: Encyclopedic influencer knowledge; ability to see the future.

Motto: “INSERT SOMETHING WITTY” If Tom had a $1 billion he would collect art, travel and change his Linkedin ID to The Billion Dollar Boy.

James Brazier
Chief Financial Officer

James Brazier
Chief Financial Officer

After an early stint as a CPA, James decamped for the business world of television broadcasting, experience that helps him maintain a long view of BDB’s business development. (James is the guy on the team who will delve into the forensics of a campaign to ensure optimal results.) Joining BDB just as it hit its steep growth curve has been his biggest thrill—so far.

Astro Sign: Virgo

Super powers: Speaks 4 languages French German, Spanish, English (5 if you include finance).

Backup superpower: simultaneous right/left sides brain function. (He can make spreadsheets and shop for furniture for BDB’s “relaxed industrialish” London offices at the same time.)

What would James do with $1b: Besides buying a nice house (Fitzroy Square?) and a car, he’d invest in and help grow companies like BDB.

Tom Bannister
Creative Director

Tom Bannister
Creative Director

Prior to joining BDB, Tom was the founder of the digital studio SXM, creating branded content for clients like Disney, NBS, CBS, MTV, Comedy Central, IKEA, Samsung, VEVO, Mountain Dew and Verizon. While a Mancunian (translation: he’s from Manchester, England) and educated in the UK, he has spent his entire career in the US, always making time for his two young children. (If you ask nicely, he might share his secret granola recipe with you. So BDB…) 

Astro Sign: Virgo

Super Power: Granola-making with sprinkling of lateral thinking.

Motto: Ask not what your creative can do for you; but what you can do for your creative.

What would you do with $1 Billion? Build a hyperloop between New York and London. Wait….that might cost more than a billion right?

Andrea Ahern
Vice President of Accounts

Andrea Ahern
Vice President of Accounts

After 9+ years in the beauty and wellness PR space, Andrea saw the influencer light. She packed her bags for BDB where she now leads client relations for beauty and lifestyle brands. On the weekends, when she is not gallivanting around Newport, RI with her fiance and their dog Cooper, she’s test driving the latest skincare and fitness trends. Don’t get her started on how the BDB creative brief is the best in the business.

Astro sign: Aquarius

Super power: Empathy

Motto: Dance like nobody’s watching!

What would Andrea do with $1 Billion? Perhaps there’d be a little weekend place in Newport, RI and her own fitness empire, but mainly she’d Invest in other people.

Irving Shark
Head of Data

Irving Shark
Head of Data

After completing a Masters in mathematics and statistics from Oxford University in 2013, Irving moved on to transform several tech start-up businesses, co-founding two of his own. Since Billion Dollar Boy in 2017, Irving oversees all tech and data developments of BDB’s proprietary tools.  

Astro sign: Taurus

Super power: We’re pretty sure there’s an element of Ex-Machina in him.

Motto: Be spontaneous.

What would Irving do with $1 Billion? Save the world. And invest in companies focused on social causes.



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We love what we do and are always looking for new talent to grow our Billion Dollar Team.

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