Like most good stories, this one began with a phone call to an old friend.

In 2012, our founder Ed discovered influencer marketing while working in LA promoting films through popular YouTubers. Sensing its vast potential, he returned to his native London to launch a small digital agency with his friend Thom. 

Back in New York, Ed’s college flatmate Permele was watching the luxury beauty space go digital. Over a friendly call, she offered him a foothold in the US market; instead he asked her to come on board. When she opened the New York office, Billion Dollar Boy was born.

five people walking
Five people

Today, with offices in the US and UK, we merge British sensibility with a New York pace. As our global team continues to grow, we remain committed to the power and speed of social communication to transform the marketing landscape.

Five people

A little bit about BDB

37%

Like pineapple on pizza The remaining 63% are wrong.

62%

Are fuelled by coffee The rest are waiting for their tea to be the right color.

25%

Identify as Slytherin 5 employees didn't get their Hogwarts Invitation.

OUR BILLION DOLLAR PROMISE

Collaboration Creative Quality Integrity

We are at our best when we work together to leverage collective genius. Our relationships are founded on mutual respect, ensuring that every partner - big and small - is engaged in everything we do.

We put creativity first, constantly pushing fresh ideas, clever strategies and bold solutions.

Excellence is the foundation for all we do. We expect and accept nothing less from our influencer network and from each other.

We are honest, open and fair. There is no compromise on transparency, professional integrity or ethical obligations.

OUR BILLION DOLLAR PROMISE

We are at our best when we work together to leverage collective genius. Our relationships are founded on mutual respect, ensuring that every partner - big and small - is engaged in everything we do.
We put creativity first, constantly pushing fresh ideas, clever strategies and bold solutions.
Excellence is the foundation for all we do. We expect and accept nothing less from our influencer network and from each other.
We are honest, open and fair. There is no compromise on transparency, professional integrity or ethical obligations.

Meet the team

Edward East
Founder and CEO

Edward East
Founder and CEO

In 2012, Ed founded the digital marketing division of Exclusive Media Group in LA. By promoting several films using influencers, he saw the huge potential of influencer marketing. In 2014, Ed launched Billion Dollar Boy, one of the first influencer marketing agencies in the UK.

Ed leads the BDB team with a visionary spirit, a great mind for business, and an affinity for sound effects.

Permele Doyle
Founder and President

Permele Doyle
Founder and President

After five years in global digital PR for Tom Ford Beauty, Permele co-founded Billion Dollar Boy, opening the first US office in New York. Since its start, she has successfully launched BDB into the luxury and lifestyle space while growing the business across the US market.

Like Wes Anderson, Permele enjoys the caper genre and obsessively symmetrical compositions. Unlike Wes Anderson, she wears cocktail dresses.

Thomas Walters
Founder and Chief Strategy Officer

Thomas Walters
Founder and Chief Strategy Officer

Thomas began his career at NBCUniversal, moving into film and entertainment at Exclusive Media as their lead digital media consultant. In 2014, Thomas co-founded BDB with Ed and Permele, leading operations as Head of Account Management.

Acts as our human influencer database due to his encyclopedic knowledge of influencers.

James Brazier
Chief Financial Officer

James Brazier
Chief Financial Officer

James started his career with three years at PWC in London, where he earned his ACA accountancy qualification. After working the next six years in finance and strategy for Sky UK and telco giant  BT, James joined BDB as Group CFO. 

He is the Master of Spreadsheets with incredible and surprising comedic timing for a numbers man.

Kathy Dover
Director of Client Services

Kathy Dover
Director of Client Services

Having worked both agency (8 years) and client side (9 years), most recently heading up brand at Lastminute.com Group and consulting at Garnier and Maybelline, Kathy brings an enormous amount of experience to BDB. From our client to our peer, Kathy will be assisting clients and the challenges they face. 

As a mum of three active children, she can juggle with her eyes closed.

Lisa Reimeir
Head of Creative Strategy UK

Lisa Reimeir
Head of Creative Strategy UK

Like her role, Lisa has worked at BDB from concept to creation lending her expert hand to every position at the company. Lisa works with some of the biggest brands in the world, developing their creative strategies and rolling out successful campaigns.

The ultimate all-rounder with an eagle eye for detail.

Andrea Ahern
Vice President of Accounts

Andrea Ahern
Vice President of Accounts

After over nine years in the beauty and wellness PR space, Andrea has earned a robust knowledge of the ever-changing media landscape and the importance of influencers. With her extensive agency background, she comes to BDB with an eagerness to lead client relations for BDB’s beauty and lifestyle brands.

A former Uptown girl, Andrea recently moved to Brooklyn. On the weekends she’s either exploring her new neighborhood or gallivanting about in Newport, RI. 

Will Leatherman
Creative Strategist

Will Leatherman
Creative Strategist

With a background in Art Direction and Video Production, Will develops the creative strategy proposals for all new business, along with supporting creative on all existing clients

A fantastic photographer and influencer in his own right, he took all of the images of the New York office on the site!

Morgan Whitridge
Tech & New Business Manager

Morgan Whitridge
Tech & New Business Manager

Morgan is our resident tech guru who heads up all tech for US client partners while growing the tech business across the US market.

He can prepare a mean dish after attending Ballymaloe Cookery School in Ireland.

Elizabet Nair
Senior Account Manager

Elizabet Nair
Senior Account Manager

After graduating from Parsons School of Design, Liza joined BDB as one of our first US hires. With a keen visual eye and artistic sense, she ideas creative concepts and ensures all content she oversees to the most elevated.

Half Indian and Half Russian with a knowledge of all beauty products, we are trying to convince her to become a beauty influencer herself!

Blair Carlson
Account Director

Blair Carlson
Account Director

Blair came to us from the publishing world, working for both Hearst and Conde Nast. She then moved into the YouTube agency space before coming to BDB to oversee key client partnerships. 

An early riser, she astounds the team with her 5am workouts and impeccable looks every single day!

Coreyiel Ellis
Account Manager

Coreyiel Ellis
Account Manager

After working in beauty PR at a top beauty brand, Coreyiel joined the BDB team to oversee key beauty and food & beverage accounts. On the side she manages a beauty blog, 

A New Orleanian native, she find opportunities to get back to the city even in the middle of a hurricane!

Fergus Scholes
Client Partnership Director

Fergus Scholes
Client Partnership Director

After working as an Associate Publisher in the magazine industry and launching a global sports publication, Fergus shifted his knowledge and experience from publishing to the online world of digital and influencer marketing.

Joining BDB in 2017, Fergus has continued to keep us enthralled with stories of his extreme sports expeditions, including rowing the Atlantic and ultra-marathons across deserts and mountains.

Holland Bent
Business Development Director

Holland Bent
Business Development Director

Holly joined us after having spent the past 9 years working in media sales for Conde Nast and Hearst, most recently at ELLE where she sold partnerships across the magazine, ELLE.com, as well as the brand’s social channels and US events. 

Making a move from NYC to DC with a new baby, Holly is basically a superwoman.

Cameron Penders
Account Executive

Cameron Penders
Account Executive

Starting with us an intern while finishing his degree in Fashion Merchandising LIM, Cam joined the team full time in May.

Attending any music festival in the tri-state area, Cam constantly surprises the team with his wicked sense of humor.

Luna

Luna

Resident New York office dog that doesn’t even belong to us. 

Join us

We love what we do and are always looking for new talent to grow our Billion Dollar Team.

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