Like most good stories, this one began with a phone call to an old friend.

In 2012, Ed founded the digital marketing division of Exclusive Media Group in LA. By promoting several films using influencers, he saw the huge potential of influencer marketing. In 2014, Ed launched Billion Dollar Boy, one of the first influencer marketing agencies in the UK.

Ed leads the BDB team with a visionary spirit, a great mind for business, and an affinity for sound effects.

After five years in global digital PR for Tom Ford Beauty, Permele co-founded Billion Dollar Boy, opening the first US office in New York. Since its start, she has successfully launched BDB into the luxury and lifestyle space while growing the business across the US market.

Like Wes Anderson, Permele enjoys the caper genre and obsessively symmetrical compositions. Unlike Wes Anderson, she wears cocktail dresses.

Thomas began his career at NBCUniversal, moving into film and entertainment at Exclusive Media as their lead digital media consultant. In 2014, Thomas co-founded BDB with Ed and Permele, leading operations as Head of Account Management.

Acts as our human influencer database due to his encyclopedic knowledge of influencers.

James started his career with three years at PWC in London, where he earned his ACA accountancy qualification. After working the next six years in finance and strategy for Sky UK and telco giant  BT, James joined BDB as Group CFO. 

He is the Master of Spreadsheets with incredible and surprising comedic timing for a numbers man.

Having worked both agency (8 years) and client side (9 years), most recently heading up brand at Lastminute.com Group and consulting at Garnier and Maybelline, Kathy brings an enormous amount of experience to BDB. From our client to our peer, Kathy will be assisting clients and the challenges they face. 

As a mum of three active children, she can juggle with her eyes closed.

Like her role, Lisa has worked at BDB from concept to creation lending her expert hand to every position at the company. Lisa works with some of the biggest brands in the world, developing their creative strategies and rolling out successful campaigns.

The ultimate all-rounder with an eagle eye for detail.

After over nine years in the beauty and wellness PR space, Andrea has earned a robust knowledge of the ever-changing media landscape and the importance of influencers. With her extensive agency background, she comes to BDB with an eagerness to lead client relations for BDB’s beauty and lifestyle brands.

A former Uptown girl, Andrea recently moved to Brooklyn. On the weekends she’s either exploring her new neighborhood or gallivanting about in Newport, RI. 

After working as an Associate Publisher in the magazine industry and launching a global sports publication, Fergus shifted his knowledge and experience from publishing to the online world of digital and influencer marketing.

Joining BDB in 2017, Fergus has continued to keep us enthralled with stories of his extreme sports expeditions, including rowing the Atlantic and ultra-marathons across deserts and mountains.

With a background in Art Direction and Video Production, Will develops the creative strategy proposals for all new business, along with supporting creative on all existing clients.

A fantastic photographer and influencer in his own right, he took all of the images of the New York office on the site!

After graduating from Parsons School of Design, Liza joined BDB as one of our first US hires. With a keen visual eye and artistic sense, she ideas creative concepts and ensures all content she oversees to the most elevated.

Half Indian and Half Russian with a knowledge of all beauty products, we are trying to convince her to become a beauty influencer herself!

Blair came to us from the publishing world, working for both Hearst and Conde Nast. She then moved into the YouTube agency space before coming to BDB to oversee key client partnerships. 

An early riser, she astounds the team with her 5am workouts and impeccable looks every single day!

After graduating from Hunter College with a degree in neuroscience, Shelcy transitioned to marketing to better study consumer psychology. She has since worked as a social media manager for a variety of brands, most recently Girl Scouts, before coming to run social and community management at BDB.

On the side, you can find her creating content for her fashion and lifestyle blog with her sister @NYCxClothes, and intentionally getting lost somewhere in NYC.

After working in beauty PR at a top beauty brand, Coreyiel joined the BDB team to oversee key beauty and food & beverage accounts. On the side she manages a beauty blog, 

A New Orleanian native, she find opportunities to get back to the city even in the middle of a hurricane!

Holly joined us after having spent the past 9 years working in media sales for Conde Nast and Hearst, most recently at ELLE where she sold partnerships across the magazine, ELLE.com, as well as the brand’s social channels and US events. 

Making a move from NYC to DC with a new baby, Holly is basically a superwoman.

Starting with us an intern while finishing his degree in Fashion Merchandising LIM, Cam joined the team full time in May.

Attending any music festival in the tri-state area, Cam constantly surprises the team with his wicked sense of humor.

Resident New York office dog that doesn’t even belong to us.