In 2012, our founder Ed discovered influencer marketing while working in LA promoting films through popular YouTubers. Sensing its vast potential, he returned to his native London to launch a small digital agency with his friend Thom.
Back in New York, Ed’s college flatmate Permele was watching the luxury beauty space go digital. Over a friendly call, she offered him a foothold in the US market; instead he asked her to come on board. When she opened the New York office, Billion Dollar Boy was born.