Fashion influencer Anisa Sojka brings a multicultural perspective to the influencer space.

London-based fashion influencer Anisa Sojka was raised in Gambia then lived in Sweden for nine years. She later moved to London, where she enrolled in college and eventually launched her influencer career. Half Moroccan and half Czech, Anisa brings a multicultural perspective to the content creation space, and continues to inspire us with her perfectly curated Instagram feed. We have loved working with her on a campaign with Berlin-based fashion retailer Zalando, and we’re always excited to see what she creates. We recently sat down with her to gain some insights into her world as an influencer. Read on for the details.

How did you get started creating content?

I started creating content as a hobby when I moved to London six years go. I was a student at the time, studying Strategic Fashion Marketing at London College of Fashion. I shot on the weekends to create content for the week.

What does a typical day in your life look like?

I love that no two days are the same in this space! A typical day usually looks like this (but in no particular order): responding to emails, doing administrative work, shooting new content and going to meetings and events. 

Define your style in 3 words.

Sophisticated and feminine with an edge 

Who and what inspires you? (A film, artist, book, social movement, friend or family member?)

I have a particular love for vintage fashion; it’s where a lot of my style influence comes from. I also draw my inspiration from influencers like Bettina Looney, Monik, Sarah Schaefer, Julia Mateian and Beatrice Gutu.

What is the biggest highlight of your influencer career so far?

Getting to work with brands that I’ve always admired is an amazing feeling. For example, Dior, Tiffany & Co. and Ralph Lauren.

What has been your favorite branded campaign you have worked on and why?

It has to be a collaboration I did with Christian Louboutin. They released three different fragrances and matched three UK bloggers with each. They then made us bespoke shoes to match our perfumes. That felt really special!

If you could share one tip for someone building their Instagram channel, what would it be?

Be you, be consistent and don’t give up when it gets tough or feels like it’s at a stand-still.

What is a brand you think is doing things right on social? And why?

Definitely Missoma! They are the jewelry brand every girl wants to have. It’s very wearable for the everyday. Their imagery is also pretty relatable with a lot of their content created by the influencers they work with. They  also have a knack for picking the right influencer to create their own lines.

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