The BDB UK team kicked off the team meeting by sharing this week’s BDB Reads, including should fashion break up with big tech, Clubhouse’s reported value, and Wunderman Thompson’s annual trends report.

Should Fashion Break Up With Big Tech?

Following Bottega’s exit from social media, it’s interesting to see that brands are considering a switch from mass-marketing platforms to more direct-to-consumer strategies, in order to build a direct, personal relationship with their consumers. The team wonders if this will affect budgets allocated to influencer marketing?

Clubhouse Reportedly Valued at $1 Billion After Latest Round of Funding

Clubhouse, the audio-based social media platform, has gained a lot of traction and popularity since launching in April 2020. The app, which allows users to join virtual rooms to eavesdrop on other people’s conversations, has managed to attract 2 million users, including celebrities like John Mayer, Oprah Winfrey, and Drake.

The Information reported investors were eyeing a $1 billion price tag, 10x higher than Clubhouse’s previous round. The app’s latest round of funding will go towards a creators fund aimed at supporting the app’s most popular users. Therefore, a “new” type of influencer is being created on the app, however, it makes anyone an ‘expert’ without any real proof.

What Marketers Need to Know About Influencer Marketing in 2021

What’s coming up in 2021? From influencer marketing for the greater good and demand for video will keep on growing, to increasing brand partnerships with esports and brands increasing use of CGI influencers, this article outlines some key trends to keep in mind for the year ahead.

Wunderman Thompson’s Future 100: 2021

Wunderman Thompson’s ‘The Future 100: Trends and Change to Watch in 2021’ has landed. The beautiful report highlights emerging consumer behaviours with 100 trend predictions from Wunderman Thompson Intelligence. Trends span culture, tech and innovation, travel and hospitality, brands and marketing, food and drink, beauty, retail, health, work and finance.

IKEA launches Bernie Chair

The team loved this piece of reactive work from IKEA, with the launch of the Bernie chair. It is a great way of weaving a (pre-existing) product in to a pop culture narrative while keeping the brand top of mind.

What have you been reading this week? See you next week for another BDB Reads.

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