Happy Monday! Each Monday, the BDB team kicks off the weekly meeting by sharing industry content that caught our eye. We discuss the latest articles around influencer marketing, advertising and creativity, so we thought you might like to see what BDB reads too.
Take a look at this weeks’ BDB Reads compiled by the team:
Why Did Bottega Veneta Delete Its Social Media Accounts?
Luxury fashion house Bottega Veneta has deleted social media platforms. This lends to the idea that other luxury fashion brands may follow suit as GQ asks whether “2021’s hot new social media strategy going totally off the grid?” It could be the time that luxury fashion houses go back to the traditional ways of marketing and “word-of-mouth” exposure.
How Deepfakes Could Change Fashion Advertising
Advances in technology have made it harder to distinguish between real and fabricated media. Deepfakes are moving out of the darker corners of the internet. Deepfakes have had a bad reputation, however, tech experts predict positive applications for fashion. Critics also point out the dangers of political deepfakes that might generate convincing fake news.
Google Pilots a Search Feature That Aggregates Short-Form Videos from TikTok and Instagram
As reported by TechCrunch, Google is testing a new feature that will surface Instagram and TikTok videos in their own dedicated carousel in the Google app for mobile devices — a move that could help the company retain users in search of social video entertainment from fully leaving Google’s platform. When rolled out, this could be big news for SEO of influencer content as it could provide the ability to generate organic reach from influencer ads.
Instagram Is Dead (It Just Doesn’t Know It Yet)
This article evoked different opinions and reactions from the BDB team but is a reminder that platform diversity is and will continue to be very important.
Baby Boomers are the New Generation Invisible
The post-Second World War generation are being incresingly left behind by brands but what if a brand needs to target them? Campaign suggests:
- Creating the right digital content
- Understanding the later-life milestones that matter
- Recognising the intergenerational bond
Twitter’s Trump Ban Could Lead to Regulation Rethink
Trump’s social media ban leads to questions as to whether social media platforms are just platforms or should be regulated like publishers. If social media platforms are deemed to be publishers, which them making editorial decisions arguably makes them, then they will be legally responsible for the content published on them. Thoughts?
What have you been reading this week? See you next week for another BDB Reads.
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