Today, we are delighted to announce that BDB UK becomes BDB Europe. This is to reflect our existing offerings across the region and meet the demand for creator marketing across Europe. 

Since its inception in 2014, Billion Dollar Boy has executed industry-leading creator campaigns for some of the world’s biggest global brands across 24 markets in Europe alone, including Denmark, Finland, France, Germany, Sweden and Switzerland.

Today, campaigns in Europe (excluding the UK) account for 42% of our global client work. Since January 2021, we have produced thousands of pieces of creator content and generated more than 400 million impressions in total.

As such, co-founder, Thomas Walters, has been appointed as CEO Europe. He will lead the diversification from our HQ in London, UK.

We have also appointed a team of multilingual regional experts across the business, including Suzanne Stal, Business Director, Belgium & Netherlands Specialist, and Maxime Rozencwajg, Senior Account Director, France Specialist. BDB Europe is also recruiting in Germany and Denmark to spearhead its regional growth. 

Creator marketing is booming

Creator marketing in European markets represents a lucrative and growing industry. According to Statista, creator ad spend in Europe is projected to reach a total value of $3.61 billion by the end of 2022. With a five-year annual growth rate estimated at 12.06%, the market is predicted to reach a further value of $6.38 billion by 2027.

Thomas Walters, CEO Europe and co-founder of BDB says: “Becoming BDB Europe is testament to the team’s successes across Europe and beyond. BDB Europe reaffirms our commitment to continue shaping the creator marketing industry, and improving our future offering for EMEA client campaigns.

“With regional hubs providing on-the-ground support and specialist industry expertise, we can provide the scale and local nuance that delivers the best client results. We’re confident about seizing the opportunities available in the European market, and helping the region’s creator economy realise its growth potential.”

This is just the beginning of this exciting next stage in our expansion!

Drop us a message if you would like to find out more. 

← Back to News