The Global Influencer Marketing Network
Targeting Male Audiences

We combine data and creativity to deliver authentic influencer marketing campaigns.

LONDON

NEW YORK

SÃO PAULO

ISTANBUL

Billion Dollar Boy Eyes - red

What influencer marketing can do for you

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Drive online
and offline
sales

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Increase
followers on
social media

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Drive traffic
to your
website

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Build
awareness of
your brand

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Drive
mobile app
downloads

Have we piqued your interest?

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Who we are

Billion Dollar Boy is a global influencer marketing network targeting male audiences.

We focus on areas that are of special interest to men including: lifestyle, automotive, travel, food and drink, fashion, health and fitness, gaming, technology and more.

Our in-house expertise and technology combine data and creativity to create influencer marketing campaigns that reach large audiences through authentic and appealing story-telling.

1. Influencer Campaign Services


We understand what type of content works on social media and what drives conversation. We know how to make brand partnerships appear seamlessly integrated into an influencer’s feed. We work hand-in-hand with brands from the initial idea stage through full execution to the final campaign reporting.

2. Influencer Network


We are continuously growing our Influencer Network, tracking over 3,200 influencers worldwide with 296 billion YouTube views and 4.6 billion social media fans between them. With strong influencer and talent agent relationships across the US, Europe, South America and the Middle East, we are immersed in who is doing what and how online and how brands can reach consumers in fresh and engaging ways.

3. Influencer Matching


Our proprietary database, MatchMaker, tracks the real-time status of influencers worldwide to pinpoint the right influencers for each of our clients’ campaigns. We do extensive research and we build personal relationships with all our influencers. We dig deep into their aesthetics, into their interests and into the other brands they work with. We are then able to match better our influencers with our clients’ brands. Our MatchMaker is an invaluable tool in creating the right synergy and is unique to Billion Dollar Boy.

Eyes-DarkBlue


Who we are

Billion Dollar Boy is a global influencer marketing network targeting male audiences.

We focus on areas that are of special interest to men including: lifestyle, automotive, travel, food and drink, fashion, health and fitness, gaming, technology and more.

Our in-house expertise and technology combine data and creativity to create influencer marketing campaigns that reach large audiences through authentic and appealing story-telling.

 

1. Influencer Campaign Management


We understand what type of content works on social media and what drives conversation. We know how to make brand partnerships appear seamlessly integrated into an influencer’s feed. We work hand-in-hand with brands from the initial idea stage through full execution to the final campaign reporting.

 

2. Influencer Network


We are continuously growing our Influencer Network, tracking over 4,000 influencers worldwide with 296 billion YouTube views and 4.6 billion social media fans between them. With strong influencer and talent agent relationships across the US, Europe, South America and the Middle East, we are immersed in who is doing what and how online and how brands can reach consumers in fresh and engaging ways.

 

3. Influencer Matching


Our proprietary database, MatchMaker, tracks the real-time status of influencers worldwide to pinpoint the right influencers for each of our clients’ campaigns. We do extensive research and we build personal relationships with all our influencers. We dig deep into their aesthetics, into their interests and into the other brands they work with. We are then able to match better our influencers with our clients’ brands. Our MatchMaker is an invaluable tool in creating the right synergy and is unique to Billion Dollar Boy.

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1

LOUISE ROE

Fashion
USA
1.4m

SAM KING

Lifestyle
United Kingdom

334k

ALEX STROHL

Adventurer
Germany

1.3m

ALEX STROHL

1.3m

Influencer Matching


We combine our proprietary database MatchMaker, social listening tools, and our expert knowledge of the space to identify and match the perfect influencers for your brief.

Influencer Campaign Services


We’re there for you every step of the way from creative right through to reporting on performance.

Influencer Campaign Services


We’re there for you every step of the way from creative right through to reporting on performance.

 

Creative Our creative team works hand in hand with our influencers to develop the perfect idea for your campaign.

 

Distribution Planning We advise you how best to distribute each deliverable in order to maximise the reach and engagement of your target audience.

 

Campaign Management Our experienced campaign management team is with you every step of the way providing an extra level of quality assurance.

 

Performance Reporting Our performance assessment tools enable us to provide you with real time analytics on all aspects of your campaign.

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Influencer Marketing Statistics

94%

of millennial car buyers gather information online before purchasing

2x


as many YouTube auto review videos were watched as last year

69%

of people who used YouTube while buying a car claimed to be influenced by it more than TV or print media

3m


Auto review videos on YouTube were watched more than 3m hours in the first 9 months of 2015

2x


YouTube users are 2x more likely to go to the cinema than those that don’t use the platform

31%

choose to watch a TV show or movie because of social media

55%

of millennials pay for digital movies

118%


Year over year increase in views of travel-related content on YouTube

4x


Travel vlogs receive 4x more engagement than other types of travel content

88%

of YouTube travel searches focus on destinations, attractions, points of interest or general travel ideas

106%


Increase in subscriptions to top travel channels on YouTube

27%

of men learn about new grooming products through social media

70%

of social media, blog and vlog users access beauty content online

40%

of consumers learn about food via websites, apps or blogs

73%

of people trust food blogs

98%

of blog readers see grocery products in a store and recall reading about them on social media

78%

of millennials would choose to spend money on a desirable experience or event over a product

82%

of millennials attended or participated in a variety of experiences in the last year

Explore some of our influencer marketing case studies
Interested in seeing more of our past work?
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