In September 2021, TikTok celebrated reaching 1 billion monthly active users and on average, users open the app eight times per day. 

For brands, capitalising on TikTok requires an understanding of the platform’s differences to develop tactics. TikTok’s quick pace and entertainment factor allows for real people and a dose of humour to go a long way. 

However, there are few creative and strategic guidelines for brands to follow. That’s why Billion Dollar Boy has been helping brands hone in-house expertise and develop top-tier creative content strategies.

To inspire your 2022 TikTok campaigns, here are just a few of the brands that Billion Dollar Boy worked with that are doing TikTok right.

1. Lyst’s #Lyst50


Find everything I’m wearing & more on the ultimate shopping platform @lystapp #LYST – Link in bio xx #lyst50 #sponsoredpost

♬ original sound – Eve-Lily

Lyst exists for the love of fashion, bringing users over 8 million products from 12,000 of the world’s leading brands and retailers. The brand is on a mission to be the leading fashion shopping app. 

To help the brand’s mission, we raised brand awareness and reached fashion-lovers in the U.S, through bold, creative and entertaining TikTok content.

Lyst launched ‘Make Lyst 50 Famous’ where users can discover and shop a list of 50 of the hottest products right now. We engaged four diverse fashion lovers and inspirational tastemakers to create outfits styled around ‘Lyst 50’ items of their choice.

These influencers created bespoke TikTok videos with a bespoke music track and link-in-bio, to highlight the new ‘Lyst 50’ definitive fashion chart, and encourage TikTok audiences to show their true self.

2. Kate Spade’s Nylon Collection


City girl in my new @katespade Nylon Collection bag💗 #ad #loveinspades #katespadeny

♬ Stacked – TruFeelz

To drive awareness of the Kate Spade NY nylon and summer novelty collection and excite Gen-Z enthusiasst, BDB  engaged eight TikTok influencers to create unique content that reflects the aspirational lifestyles of the Kate Spade customers. 

Therefore, influencers painted a captivating picture of New York living with their ksny bag in hand and celebrated the adaptability of the ksny handbag collection in their own unique style using TikTok’s powerful filters, transitions, and editing tools.

3. Clarks CICA – World of Playgrounds


#adCome rain or shine we’re always having fun with @clarks CICA, the ultimate multi-sport shoe #whateveryourplayground #ad

♬ NEW DAY NEW START – Mark Fonseca

To launch the new CICA silhouette to the market, we aimed to effectively drive customers to the Clarks website by promoting the new Clarks Cica kids range. The Clarks CICAT campaign was heroed by young athletes, showing off their CICA’s on a world of playgrounds. 

We brought in social talent to create thumb-stopping video content in two creative executions: “kick flip” and “routine of the day”. Using the sleek transitions and editing tools on TikTok, influencers switched from loungewear into full school uniform, with the Triple Black CICAs prominent. 

This TikTok campaign bridged the athletes themselves who also joined in, posting their own versions of the creative across their channels. These assets were repurposed by Clarks Shoes’ Instagram and Tik Tok social channels. 

4. CeraVe’s First TikTok Campaign (Norway)


#duet with @208skindoc Annonse✨ My new nighttime skincare routine with @cerave 😻Have you tried #CeraVe ?#DevelopedwithDerms #skincareroutine #foryou

♬ Bedtime Groove – CeraVe ft. Matatama

Cleansing is the first step, right? But, with so many other steps in skincare routines, it’s hard to know what to go for next and how many products to include. 

That’s why we took help from CeraVe’s global ambassador, Dermatologist Dr. Dustin Portela. He shares his best tips on how to do a nighttime skin care routine properly with CeraVe products. 

So, to launch the first CeraVe TikTok campaign in Norway, we recruited two influencers who are want to get the best out of their skincare routine. The influencers were gifted CeraVe products suited to their skin type, to then TikTok Duet together with CeraVe’s global brand ambassador. They lathered the product in their hands between segments, bent down as if cleansing their face and reappeared to reveal clean, fresh skin while following Dr. Fortela’s steps.

We educated relevant audiences on the importance of a good skincare routine in this campaign that had just a four week turnaround.

Billion Dollar Boy helps brands hone in-house expertise and develop top-tier creative content strategies—all tailored to TikTok’s strengths. Get in touch today if you want help optimizing for virality on the platform. 

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