Billion Dollar Boy has been crowned Global Influencer Marketing Agency of the Year 2025, winning six prestigious awards at the Global Influencer Marketing Awards. These wins highlight our commitment to innovative influencer campaigns, creator collaborations, and industry-leading technology that shape culture.For over a decade, we’ve partnered with visionary brands and creators to deliver game-changing influencer marketing strategies. This recognition is a testament to our talented team, bold ideas, and groundbreaking partnerships that redefine the creator economy.

Our 2025 Global Influencer Marketing Awards Wins

  • Global Influencer Marketing Agency of the Year
  • Best Influencer Marketing Platform or Technology – Companion
  • Game-Changing Leader of the Year – Becky Owen, CMO
  • Creator Collaboration of the Year – Lipton Ice Tea x Cruel Pancake
  • Best Fashion & Beauty Campaign (Bronze) – Dove #ShareTheFirst
  • Best Food & Beverage Campaign (Bronze)  Lipton Ice Tea x Cruel Pancake

Award-Winning Influencer Campaigns

Lipton Ice Tea x Cruel Pancake – Creator Collaboration of the Year and Best Food & Beverage Campaign

What happens when a legacy brand collides with fashion and street culture?

To connect with Gen Z, Lipton Ice Tea stepped beyond its category and into streetwear, teaming up with cult label Cruel Pancake and creator Hugo Philip. Together, we launched a bold 25-piece collection blending street style with Lipton’s sunny, feel-good energy.

Campaign highlights:

  • We brought the collaboration to life with an integrated, creator-led cultural moment across nine markets, reaching nearly 100 million followers. 
  • Created a pop-up store in Paris, which we launched within 24 hours
  • A Lipton-themed mobile game that offered exclusive collection access
  • All delivered through a social-first strategy

Dove #ShareTheFirst – Best Fashion & Beauty Campaign

In a world obsessed with filters and perfection, Dove took a stand.

#ShareTheFirst invited women to share the first unfiltered photo they took – no edits, no retakes, just real moments. This global, creator-led campaign was built without traditional shoots or polish, putting authenticity at its core.

With over 1 billion impressions worldwide, the campaign sparked real impact:

  • 2 in 3 women said they felt more confident sharing unedited photos
  • 8 in 10 girls said they were empowered to embrace their natural selves

Built entirely around creators and real moments, this campaign showed the power of authentic, unfiltered storytelling in influencer marketing.

Companion – Best Influencer Marketing Tech Platform

Companion is our proprietary tech platform designed to power smarter, faster, and more efficient influencer campaigns. With Companion, brands can scale influencer partnerships with precision, speed, and measurable ROI.

Features include:

  • AI-powered creator search and vetting
  • Data you can trust
  • Automated workflows that reduce manual tasks by up to 20x

Why This Recognition Matters

Winning Global Influencer Marketing Agency of the Year 2025 reinforces our position as a leader in influencer marketing strategy, creator partnerships, and marketing technology innovation.

These awards celebrate the brands, creators, and clients who trust us to deliver meaningful campaigns that merge creativity, culture, and measurable impact.

Thank You to our Partners

To every client, creator, and collaborator, thank you for trusting Billion Dollar Boy to bring bold ideas to life. These awards are proof that when creativity, technology, and culture collide, influencer marketing reaches its full potential.

Looking to elevate your influencer marketing strategy?

Work with Billion Dollar Boy – the Global Influencer Marketing Agency of the Year.

← Back to News