Have you found yourself here wondering what business affairs actually is (or perhaps haven’t ever heard of it)? Don’t panic, you’re not alone. We’ve sat down for our next instalment of BDB LookUp with Christina Drollas, Global Senior Business Affairs Manager, who has spelled it all out for us in the simplest terms.
In short, Christina’s team oversees talent, production and brand/campaign dealmaking operations across BDB’s European and US offices. They also look at the business and reputational risk side of things, making sure our ads don’t mislead consumers and comply with the relevant regulatory framework in whichever global territory they’re being executed. And, as Christina highlights, BDB works across a number of different markets all of which have different rules – so it’s no mean feat.
In this concise five minute episode of BDB LookUp (about the time it takes to make a cup of tea… so there’s no excuse for not watching), Christina will take you through the negotiation process from start to finish – what it entails, how it has evolved, and what must happen to keep both brand and creator happy.
Key takeaways include:
- The definition of business affairs and what responsibilities the team holds within an advertising agency.
- How the contract process has evolved from a ‘wild west’ to a multi-billion dollar industry.
- How the best influencer partnerships are created – ensuring a brand has the space to sufficiently brief, while on a creative front ensuring ideas are creator-led and creator-derived.
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