Entrepreneur and co-founder of Billion Dollar Boy, Edward East, caught up with Gordon Glenister of the Branded Content Marketing Association (BCMA) on the Influence Global Podcast about why he created the agency. He also talks bout his personal journey, which all started back in 2014 when the influencer marketing industry was almost a passing trend.

Fast-forward to today and he has helped build a great team culture. He explains that having the right team is absolutely vital and the CEO role is more of a support function with the team driving the real change. Listen to Ed chat with the BCMA about exciting innovations with personalised content and what the future looks like on Apple Podcasts or Spotify.

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