Billion Dollar Boy Group and Portal Announce the Creator Economy’s First Conversion Tracking Solution Across Third-Party Retailers

Billion Dollar Boy has partnered with platform Portal to bring real-time conversion tracking across third-party retailers to the creator economy for the first time.

Through an exclusive integration with our proprietary platform, Companion, brands can now understand which creators, channels, and retailers are driving sales. This partnership gives marketers a complete, connected view of performance across third-party retailer sites.

Portal’s advanced measurement technology captures session-based insights, including:

• Most viewed products and competitor brands
• Basket additions and removals
• Creators, channels, and creatives driving conversions
• Retailers delivering the highest ROI

The results speak for themselves.

One personal care brand saw a 20% lift in add-to-basket rate on TikTok and a 30% increase in session time. Another beauty brand saw a 226% increase in conversions and a 29% drop in bounce rate, all from creator-led content.

With 72% of marketers saying measurement is their biggest challenge, this partnership gives them the visibility and attribution they’ve been missing.

As social commerce in the US is set to top $100B by 2026, brands need a better way to link creativity to measurable commerce outcomes.

Simon Harwood, Global Effectiveness Director at Billion Dollar Boy, said: “Without visibility into how people behave on retailer sites, brands are forced to rely on post-campaign analysis and long ROI reporting cycles, missing opportunities. Connecting real-time eRetail behavior with creator activations means brands can now optimize in the moment and see which content truly drives results.”

Oliver Leigh, Founder at Portal, comments: “We’re delighted to see Portal become part of the Billion Dollar Boy measurement stack. It is a partnership that recognises the power of our full-funnel measurement platform to connect creativity with measurable commerce outcomes. Together, we’re bringing real-time conversion tracking to the creator economy for the first time.”

The partnership with Portal marks another step in our mission to connect creators with measurable impact. As brands look for smarter ways to turn cultural influence into growth, we’re proud to lead the way in making creator marketing more transparent, accountable, and effective.