Inspiration & Challenge
GetYourGuide wanted to grow brand awareness and to get people talking about it as the home of unforgettable travel experiences by creatively leveraging a celebrity’s social buzz.
A big, bold, no-holds-barred NYC bus takeover paired with Leslie Jordan’s big personality transformed the conventional into an unforgettable experience to reveal the iconic city through his unique, unfiltered humour – just like GetYourGuide’s dedication to the real, the fun, and the genuine.
Execution & Creativity
We engaged award-winning actor and comedian Leslie Allen Jordan to stage a one-of-a-kind tour bus takeover in New York City, taking fans and tourists on Leslie’s very own tour of the city.
We amplified organic content with paid media—cost-effectively reaching a larger and targeted audience.
FACTS & FIGURES
Billion Dollar Boy showcased GetYourGuide’s message: allowing travellers to explore the extraordinary depth and special spirit of their destination. PR efforts garnered 255 million impressions and tickets sold out in hours.