Inspiration & Challenge
GetYourGuide came to BDB to create an unforgettable tourist experience in the heart of New York City. Anyone can experience a bus tour—but no other bus tours are quite like GetYourGuide’s. We wanted to pair a big personality for a one-of-a-kind, one-day-only bus tour of NYC to drive buzz, talkability and brand relevance amongst the brand’s new target audience.
Execution & Creativity
BDB engaged Emmy- award winning actor and comedian Leslie Allen Jordan to stage a tour bus takeover in New York City, taking fans and tourists on Leslie’s very own tour of the city.
We amplified organic content with paid media—cost-effectively reaching a much larger and more targeted audience.