GetYourGuide – Leslie Jordan

Inspiration & Challenge

GetYourGuide came to BDB to create an unforgettable tourist experience in the heart of New York City. Anyone can experience a bus tour—but no other bus tours are quite like GetYourGuide’s. We wanted to pair a big personality for a one-of-a-kind, one-day-only bus tour of NYC to drive buzz, talkability and brand relevance amongst the brand’s new target audience. 

Execution & Creativity

BDB engaged Emmy- award winning actor and comedian Leslie Allen Jordan to stage a tour bus takeover in New York City, taking fans and tourists on Leslie’s very own tour of the city.

We amplified organic content with paid media—cost-effectively reaching a much larger and more targeted audience.

FACTS & FIGURES

52.5M
Potential Reach
2.7M
Total Impressions
910K
Reel Plays
78.2K
Total Engagements
187
Clicks
5
Pieces of Content
1
Celebrity Influencer

Markets

USA

Results

Through this unique collaboration, Billion Dollar Boy showcased GetYourGuide’s true message: allowing travellers to explore the extraordinary depth and special spirit of their destination. PR efforts garnered 255 million impressions and tickets sold out in just hours.