Inspiration & Challenge
The agency needed to generate brand awareness around Bobbi Brown’s hero products, aligning with fall beauty trends and promoting the limited edition Holiday Collection.
Execution & Creativity
We engaged fans of the brand including lifestyle and beauty influencers and renowned makeup artists in top regional markets to produce content around the products.
FACTS & FIGURES
24M
Reach
344K
Engagements
139
Pieces of Content
Markets
US
![](https://www.billiondollarboy.com/wp-content/uploads/2019/09/BeautyisBoring_IG1-1.jpg)
![](https://www.billiondollarboy.com/wp-content/uploads/2019/09/Nasrat_ALL-AROUND-EYE-LINER-1-e1584629598907.jpg)
![](https://www.billiondollarboy.com/wp-content/uploads/2019/09/Jill_Lansky_IG1.jpg)
![](https://www.billiondollarboy.com/wp-content/uploads/2019/09/Chang_IG2-e1584629529932.jpg)
![Chriselle Lim applying Bobbi Brown lipstick](https://www.billiondollarboy.com/wp-content/uploads/2019/09/Chriselle_Lim_IG1_1-1-e1584629572762.jpg)
![](https://www.billiondollarboy.com/wp-content/uploads/2019/09/alatorreee_25014612_1951061551600853_6202737291518017536_n.jpg)