SXSW season is upon us and Billion Dollar Boy is heading to Texas! Alongside world-renowned skincare and beauty brand Kiehl’s, we are hosting a panel discussion around how the creator economy is redefining brands.

Since the genesis of creator marketing, beauty brands have been ahead of the curve in how they collaborate with creators. In this talk, learn about the future of the creator economy, and how Kiehl’s is reconceptualizing its brand identity with creators.

Joining BDB US President, Permele Doyle, is Kiehl’s AVP Global Social Media, Nisha Linnett, and former Meta Head of Creator Innovation and Solutions Becky Owen, who has recently been appointed BDB Chief Marketing Officer. Together they will explore Kiehl’s’ approach to brand identity and how others can follow suit. 

The SXSW Need-To-Knows

When? Tuesday, March 14, 2023. 12PM-12:30PM CDT.

Where? The Courtyard at Fourth and Co. 208 West 4th Street (Suite C), Austin, TX 78701 USA

Attend our panel by signing up via this link.

You can find other sessions taking place at UK House, SXSW, here.

SXSW Permele, Becky, Nisha
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