How to Run an Influencer Marketing Campaign

Influencer marketing is rising rapidly. With more and more consumers engaging with influencers via social platforms, it’s set to become the major marketing resource of tomorrow. Marketers wanting to tap in on the huge opportunities presented by influencer marketing are starting to take notice of new ways to build relationships with top influencers, and the results of these budding partnerships are incredible.

If you’re considering running an influencer marketing campaign to promote a product or service, you’ve come to the right place. We’re here to walk you through the dos and don’ts of influencer marketing, enabling you to fully enjoy the massive benefits of this new world of digital marketing. So, let’s get started with a quick step by step guide of how to run a basic influencer marketing campaign.

Step 1: Plan and budget

The first step of any good marketing campaign is the planning. In order to get the most out of your influencer marketing, you’ll want to ensure that you have a carefully planned budget, and measurable set of objectives. Make sure that your goals are crystal clear, with quantitative metrics in mind. By doing so from day one, you’ll be far more likely to reach (and even exceed) those all-important targets.

Step 2: Engage with influencers

When you have a clear idea of your budget in mind, you’ll be able to look into the influencers that you might be able to partner with. Often businesses are drawn to the big household names of Instagram, but social posts on these pages can command hefty price tags. If your budget doesn’t quite stretch that far, it’s well worth thinking about micro influencers in your industry. Partnerships with smaller influencers are far more affordable, and tend to provide great value in terms of engagement and overall conversions.

Step 3: Begin your campaign

When your influencers have been chosen, you’ll be able to supply your new team with products, affiliate links and promo codes that’ll enable you to track purchases made via their social channels. Then, it’s just a case of starting the campaign and waiting to see the personalised content that your influencers come up with. Keep an eye on your own social channels throughout the campaign, to ensure that you’re engaging with consumers as much as possible.

Step 4: Measure the results

From the moment your campaign begins, you should keep a careful eye on the metrics you’ve chosen to use to measure your success. These metrics will vary depending on the overall objectives of your campaign. If, for example, you’re focusing on brand awareness, then you’ll want to look at reach, impressions and engagement. If sales are your key focus you’ll be looking more closely at conversion rates and overall sales figures. Your influencers’ affiliate links and personal promo codes will enable you to see which influencers are having the most impact.

Step 5: Evaluate and analyse

As your campaign draws to a close, it’s time to look a little more closely at those all-important analytics. Evaluate how successful your campaign was in achieving the objectives set out at the beginning, and consider which influencer partnerships proved most effective for your brand. You’ll then be able to think about the tweaks you need to make to get the best out of future influencer campaigns, and you’ll know exactly which influencer partnerships you should be nurturing going forward.

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Embarking on your first influencer campaign might sound like a daunting prospect, but it’s easy when you know how. If you’d like to learn more about how influencer partnerships could benefit your brand, make sure you give us a call. We’re on hand to answer any questions you may have, and we’ll be happy to guide you throughout the process.