Zalando is the largest digital platform for retailers in Europe, representing almost 2,000 of the world’s biggest brands. Despite dominating overseas, Zalando wanted to increase brand desirability and awareness in the UK and Ireland, ultimately driving traffic to their website and increasing sales.
Our multi-layered campaign includes a tiered group of Instagram influencers who embody the Zalando brand. Every piece of content contains a trackable link to provide data on sales conversions and overall content performance. By doing this, we are able to identify the most successful content and the ability to assess the effectiveness of affiliate link placement.
To take the campaign to new heights we optimise the best performing influencer posts, building targeted, paid media campaigns and display ads. This creates a uniformed, digital eco-system that provides relatable touch points for every consumer, to drive engagement, consideration and conversion.