Walkers Snacks – #TasteUsLoveUs

Challenge

We were tasked by PepsiCo under the #TasteUsLoveUs umbrella to change consumer perception of Walkers Oven Baked, Sunbites, and Snack a Jacks, communicating that they are both tastier and nutritionally better for you than traditional snacks.

Solution

BDB enlisted 3 tiers of talent, Hero, Mid and Micro, to create an inescapable volume of content across the campaign period in the UK influencer scene. Our creative showed consumers trying the products and then sharing them with friends. This 360 campaign included a paid influencer campaign, bespoke gifting, production shoots, social GIF sticker creation and reactive talent engagement. Live sentiment reporting was developed to continually optimise consumer perception. We even partnered with Nielsen to measure our success.

FACTS & FIGURES

427
Total Posts
54M+
Impressions
196K
Engagements
+16%
Consumer Perception
+15%
Purchase Intent
+20%
Likeability

Markets

The UK