Inspiration & Challenge
Walgreens Boots Alliance brand, Soap & Glory wanted to launch their new Uplifting and Glow ranges with a bang. Billion Dollar Boy was asked to create content targeting multiple shopper personas and that could be used to re-target consumers at different stages in the purchase journey with tailored content and messaging.
Execution & Creativity
Instead of approaching production in a traditional way, BDB developed a modular approach so that by shooting the content in segments, those materials could be re-purposed to create hundreds of pieces of content with different messages across a range of formats.
FACTS & FIGURES
The modular approach allowed for personalisation at scale with 642 pieces of content created from a three-day shoot.