Inspiration & Challenge
Walgreens Boots Alliance brand, Soap & Glory wanted to launch their new Uplifting and Glow ranges with a bang. Billion Dollar Boy was asked to create content targeting multiple shopper personas and that could be used to re-target consumers at different stages in the purchase journey with tailored content and messaging.
Execution & Creativity
Instead of approaching production in a traditional way, BDB developed a modular approach so that by shooting the content in segments, those materials could be re-purposed to create hundreds of pieces of content with different messages across a range of formats.
FACTS & FIGURES
642
Total Assets
128
15s Videos
128
6s Videos
46
Display Banners
51
GIFS
Markets
US & UK
Results
The modular approach allowed for personalisation at scale with 642 pieces of content created from a three-day shoot.
![Soap & Glory_Brightside_product](https://www.billiondollarboy.com/wp-content/uploads/2021/03/Soap-Glory_Brightside_product.jpg)
![Soap & Glory_influencer](https://www.billiondollarboy.com/wp-content/uploads/2021/03/Soap-Glory_influencer-e1617286467370.jpg)
![Soap & Glory Uplifting Scrub](https://www.billiondollarboy.com/wp-content/uploads/2021/03/S_G_Uplifting_Scrub-for-Joy_1350x1350_72ppi-e1617286481237.jpg)
![Soap & Glory bodywashes](https://www.billiondollarboy.com/wp-content/uploads/2021/03/Soap-Glory-bodywashes-e1617286492650.jpg)
![Soap & Glory Smoothies1x1](https://www.billiondollarboy.com/wp-content/uploads/2021/03/Soap-Glory-Smoothies1x1-e1617286503483.jpg)
![Soap & Glory_influencer](https://www.billiondollarboy.com/wp-content/uploads/2021/03/SoapGlory_influencer.jpg)