Inspiration & Challenge
To support the launch of L’Oréal Paris’ Age Perfect Golden Age Rosy-Oil Serum, a revitalising oil-serum for mature skin, we engaged ten female Instagram influencers exclusively aged between 45 and 84. With backgrounds in beauty and lifestyle, the creators raised awareness of the Rosy-Oil Serum and educated their audiences on the benefits of the ingredients for mature skin. It was the first mature campaign L’Oréal Paris (Nordics market) had run.
Execution & Creativity
We curated a combination of high-quality Reels and static posts that used close-up skin shots and self-affirming words to showcase the product application and glowing skin results. The content positioned the Rosy-Oil Serum as the secret to keeping your glow going. This was supported by a paid media boosting strategy to drive sales.
FACTS & FIGURES
L’Oréal Paris’ first-ever creator-led campaign for mature consumers was widely praised in the media locally and globally for its authentic representation of mature women using beauty products, including coverage in Adweek, Forbes, Trend Hunter and Mobile Marketing Magazine.