Primark

Challenge

Showcase Primark’s Zing across its expanding US market.

Solution

Building on our successful partnership with the brand across Europe, we expanded our footprint to support Primark in the US. Currently develop monthly content themes around Primark products, and highlight Primark core values  of positivity and inclusivity in collaboration with a select group of influencers. Primark signature content is distinguished by its energy and  pop of color. In IRL,  regular briefing events with the influencers and brand managers establish real relationships and connection with the brand that is taking Europe and the US by a storm.

FACTS & FIGURES

523
Total Posts
55M+
Reach
608K
Engagements
3M + Extra Zing!
Total Views

Markets

USA

Project Services

Campaign Strategy

Campaign Strategy

Creative Concept

Creative Concept

Brand Event

Brand Event

Reporting

Reporting