Showcase Primark’s Zing across its expanding US market.
Building on our successful partnership with the brand across Europe, we expanded our footprint to support Primark in the US. Currently develop monthly content themes around Primark products, and highlight Primark core values of positivity and inclusivity in collaboration with a select group of influencers. Primark signature content is distinguished by its energy and pop of color. In IRL, regular briefing events with the influencers and brand managers establish real relationships and connection with the brand that is taking Europe and the US by a storm.