Inspiration & Challenge
To help drive awareness to the launch of the Kevyn Aucoin TikTok channel, BDB partnered with seven diverse beauty influencers to showcase the power of the Kaleidochrome Holiday Collection.
Execution & Creativity
Each influencer created a series of before-and-after looks demonstrating how Kaleidochrome helps them glitter and glow as part of the #FindTheLight #Kaleidochrome Challenge.
Content, using a custom music track exclusively produced for this program, celebrated moments of self-expression.
Finally, a product giveaway was implemented to increase purchase intent and participation in the hashtag challenge via a Sweepstakes.
FACTS & FIGURES
This campaign ultimately drove reach and encouraged participation in the organic hashtag challenge, all while driving awareness of the Kaleidochrome Holiday Collection. The influencers’ enthusiasm for the products showed throughout their content and allowed for value-add content as they continued to showcase the product on their feeds. This value-add content is a testament to the quality of the product and the influencers’ affinity for the brand.