Grand Marnier

Challenge

Launch the new Louis-Alexandre product in key US markets.  

Solution

With the right talent, we were able to take the brand’s messaging from great to truly Grand.  BDB hand-picked Brand Ambassadors and Micro-Influencers to produce content around key dates throughout the year. Influencers hosted IRL events in their markets, inviting further engagement with the brand and its new product. The successful year-long campaign, BDB has been hired to work with the prestigious brand into 2020 across its entire portfolio.

FACTS & FIGURES

13
Total Influencers:
232
Total Pieces of Content:
23%
Avg. Engagement Rate:
873K
Actual Impressions:

Markets

USA