Inspiration & Challenge
Billion Dollar Boy carefully selected brand ambassadors and micro-influencers to produce content around key dates throughout the year for the new Launch Louis-Alexandre product launch in key US markets.
Execution & Creativity
With the right talent, we were able to take the brand’s messaging from great to truly grand. Influencers hosted IRL events in their markets, inviting further engagement with the brand and its new product. Due to the successful year-long campaign, BDB has continued to work with the prestigious brand in 2020 and beyond across its entire portfolio.