Inspiration & Challenge
Garnier challenged Billion Dollar Boy to help them better articulate what the brand stands for to UK and Irish consumers. With a pipeline of new launches, which main aim was to highlight key product messaging, we built brand equity around their commitment to Beauty For All, Sourcing and Sustainability, Transparency, and Future Generations.
Execution & Creativity
Over the course of two years, we developed and executed an always-on mother-brand activity with daughter brand NPD launches and reactivation spikes. Our campaign was successful in raising brand awareness and equity, engaging new audiences, creating high-quality content and humanising the brand’s social presence.
FACTS & FIGURES
"I have worked with Billion Dollar Boy for over a year and have come to rely on their support and expertise as a partner agency, managing all our influencer content; they have proved themselves extremely agile, reactive and deliver content consistently to a high standard. I can happily recommend!"
Garnier, April 2018