Garnier Influencer Program

Challenge

Garnier challenged Billion Dollar Boy to help them better articulate what the brand stands for to UK & Irish consumers. With a pipeline of new launches whose core aim is to highlight key product messaging – the opportunity was to build brand equity around their commitment to Beauty For All; Sourcing and Sustainability; Transparency; and Future Generations.

Solution

Over the course of two years we have developed and executed an Always-On mother-brand activity with daughter brand NPD launches and reactivation spikes. Our campaign has been successful in raising brand awareness and equity, engaging new audiences, creating high quality content and humanizing the brand’s social presence.

FACTS & FIGURES

108m
Impressions
1.6m
Engagements
1.2k
Posts to Date

Markets

UK
Ireland

Project Services

Campaign Strategy

Campaign Strategy

Gifting

Gifting

Brand Event

Brand Event

Content House

Content House

"I have worked with Billion Dollar Boy for over a year and have come to rely on their support and expertise as a partner agency, managing all our influencer content; they have proved themselves extremely agile, reactive and deliver content consistently to a high standard. I can happily recommend!"

Garnier, April 2018