Inspiration & Challenge
Our challenge was to build excitement and make the fragrance product a must-have in advance of the launch of Coach Dreams – a fragrance that awakens the spirit of adventure and freedom. We wanted to deliver engaging, playful content for 21st Century dreamers, and ultimately drive traffic and conversion for the brand.
Execution & Creativity
Ever dreamed of headlining Glastonbury? Or owning a pet tortoise? We all have something we want to do. We tasked a diverse group of nine bright and playful influencers to bring their wildest dreams and fantasies to life in a combination of Video, Carousels and Stories. Celebrating each person’s individuality, we delivered creative, beautiful content that inspired the younger generation to pursue their dreams with Coach by their side. Nothing is out of reach, not even being a mermaid.
FACTS & FIGURES
Tracking every click and purchase, we drove traffic to the retailer website to help boost sales of the fragrance. The campaign was well received with 100% positive sentiment and achieved an average ER of 3.2%, which is not only well above the 2.0% average.