BMW

Challenge

Launch and drive test drives for BMW’s luxury 8 Series Convertible.

Solution

With a high price-point the BMW 8 Series Convertible is designed for a very specific consumer. So how do you create content that will reach this niche high net worth audience and inspire them to get behind the wheel? BDB engaged unique filmmakers and aspirational talent to showcase the 8 Series’s unique pairing of luxury and performance and create an emotional connection. Localised stories put the car in the context of superior lifestyle experiences from thrilling activities, like surfing on the coast of Cornwall, to absorbing pioneering art at the Henry Moore Sculpture Garden.