This year signifies the industry’s shift into the Creator Era, as creators and influencers take centre stage at Cannes Lions. Why? Creators are reshaping advertising, disrupting planning and creative strategies, and subverting traditional entertainment. As we celebrate a decade in business, we are exploring ‘The Creator Era’ at La Croisette.
Join the team for a week of curated conversations and thought leadership events to learn what is driving the shift to ‘The Creator Era’.
As the creator ecosystem is getting professionalised, how can brands and creators ensure successful long-term collaboration? Learn the strategic internal considerations involved in creator campaigns. Understand the business language of brands and how to maximise earnings from them. This discussion will cover how creators can get brand-ready and build long-term, successful partnerships that drive results.
In a move to foster inclusivity and empower women in the advertising industry, we are joining WACL to champion the new generation of influential women: digital creators, who are using their platforms to fight for change and representation. Join us on the Pinterest Beach as we celebrate representation of all women in advertising.
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The Microsoft Beach House returns to Cannes Lions for another week of exciting programming with a beachside view. Our CMO, Becky Owen, will be joining leaders from Microsoft and CEO, Mindshare Netherlands, for a panel on championing and empowering women leaders in artificial intelligence.
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We are joining forces with WACL and Propeller PR to host a panel with WACL, Amazon, LinkedIn and Season25, titled: “Beyond Influence: How Creators Are Reshaping Business, Representation, and Community” followed by networking drinks at Empower Cafe, a club for female leaders who aim to achieve gender equality in the advertising industry. With its launch at Cannes Lions, this groundbreaking initiative promises to be a beacon of empowerment for years to come. We hope to see you there!
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UK Advertising brings together the world’s top marketing minds and is a cohort of the best of the industry that band together to fly the flag along La Croisette. As part of the cohort, we invite you to join us and UK Advertising at Cannes for insightful content and networking throughout the week.
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If you would like to join us and participate in the conversations, drop us an email below.
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