Inspiration & Challenge
A new electric performance car brand, determined to improve the society we live in, Polestar came to Billion Dollar Boy in order to create awareness, showcase the brand, and explore the joy of owning an electric vehicle via the Polestar 1 Grand Tourer. On top of this BDB was tasked to create content assets for Polestar Paid Activity with a limited timeline and budget to execute.
Execution & Creativity
A single influencer, Jack Harding, shot video and still content across stunning backdrops taking a journey in the Polestar 1 through the Scottish Highlands. The campaign messaging revolved around Luxury, Design and Performance, and how the Polestar vehicles embody these.
FACTS & FIGURES
Markets
Results
The campaign may have been “Escape the Noise”, but the results were anything but quiet. Jack’s IGTV was extremely well-received with 94% positive sentiment overall. The paid CPM was far lower than a previous image-based campaign, which speaks to the effectiveness of high spec videos that are of relevance to the audience.
