News & Insights
Culture moves fast. We’re right there with it.
Our newsletter features our perspective on culture, creators, and modern brand growth. Clear opinions. Grounded insight. No filler.

News
October 8, 2025
Global Ad Spend Surges on AI Creator Content Despite Growing Consumer Resistance to AI ‘Slop’

News
September 9, 2025
BDB Becomes the First Influencer Marketing Agency with IPA Effectiveness Accreditation

News
July 24, 2025
Billion Dollar Boy Research Uncovers Measurement Disconnect Undermining Creator Marketing Performance
PR Week
September 22, 2018
Can anyone learn how to be an influencer?
If we can teach young people to be journalists, we teach them how to be an influencer for global brands. It can be a profitable career for those successful.




