News & Insights
Culture moves fast. We’re right there with it.
Our newsletter features our perspective on culture, creators, and modern brand growth. Clear opinions. Grounded insight. No filler.
News
November 17, 2025
Billion Dollar Boy Group and Portal Announce the Creator Economy's First Conversion Tracking Solution Across Third-Party Retailers
News
November 6, 2025
New Billion Dollar Boy Research Reveals Creators Both Curious and Concerned By the Rise of Digital Twins and Virtual Influencers
News
October 8, 2025
Global Ad Spend Surges on AI Creator Content Despite Growing Consumer Resistance to AI ‘Slop’
The i
October 3, 2019
Ed East quoted in The i Paper
Our founder Edward East was quoted on The i Paper discussing the future of influencer marketing without likes. Read the full article from here.
WIIM
September 27, 2019
Permele Doyle on the Women in Influencer Marketing Podcast
Permele Doyle sat down with Boldstreak founder Jessy Grossman on the Women in Influencer Marketing podcast to chat about Billion Dollar Boy.
Retail Gazette
January 23, 2019
How does Zara survive despite minimal advertising?
Zara invests in high quality social content, using Instagram Influencers to promote their ranges and produce great imagery.
Shots
January 17, 2019
How to make great influencer content
Influencer marketing is no different from other creative. You need to make a connection and create a narrative, telling a captivating story.
