News & Insights
Culture moves fast. We’re right there with it.
Our newsletter features our perspective on culture, creators, and modern brand growth. Clear opinions. Grounded insight. No filler.
News
November 17, 2025
Billion Dollar Boy Group and Portal Announce the Creator Economy's First Conversion Tracking Solution Across Third-Party Retailers
News
November 6, 2025
New Billion Dollar Boy Research Reveals Creators Both Curious and Concerned By the Rise of Digital Twins and Virtual Influencers
News
October 8, 2025
Global Ad Spend Surges on AI Creator Content Despite Growing Consumer Resistance to AI ‘Slop’
The PR Net
September 24, 2020
Billion Dollar Boy Featured in The PR Net alongside The Gathery
We were thrilled to be included in this exciting piece by The PR Net, featuring The Gathery's innovative endeavor for their project for HBO Max!
WWD
May 9, 2020
Brands Turn to Microinfluencers During COVID-19
Billion Dollar Boy featured in WWD discussing brands leaning into microinfluencers during COVID-19 as superinfluencers struggle with relatability.
Talking Influence
May 8, 2020
Billion Dollar Boy and The Red Cross Launch Global Network of Influencers to Battle COVID-19 Misinformation
Talking Influence covers BDB's partnership with the IFRC launching the first global influencer network to battle misinformation about COVID-19.
WARC
November 25, 2019
Thomas Walters Op-Ed Featured on WARC
Our Founder and Chief Strategy Officer Thomas Walters wrote an op-ed on WARC, the latest evidence, expertise and guidance to make marketers more effective.
