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News & Insights

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Creator Instinct: Unlocking The Social Code

Featured:

Reports

May 28, 2026

Creator Instinct: Unlocking The Social Code

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News

October 8, 2025

Global Ad Spend Surges on AI Creator Content Despite Growing Consumer Resistance to AI ‘Slop’

The IPA Effectiveness Accreditation

News

September 9, 2025

BDB Becomes the First Influencer Marketing Agency with IPA Effectiveness Accreditation

Global Influencer Agency of the Year Award

News

July 31, 2025

BDB named Global Influencer Agency of the Year 2025 | Billion Dollar Boy

PR Survey Infographics PRESS SIZES

News

July 24, 2025

Billion Dollar Boy Research Uncovers Measurement Disconnect Undermining Creator Marketing Performance

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News

July 7, 2025

Burnout Emerges as a Barrier to Growth in the Creator Economy with Half of Creators Suffering

PR Survey Infographics PRESS SIZES

News

July 3, 2025

Authenticity and Consistent Brand Messaging Identified as Top Concern For US Marketers When Scaling Creator Campaigns

Shots

January 17, 2019

How to make great influencer content

Influencer marketing is no different from other creative. You need to make a connection and create a narrative, telling a captivating story.

More About Adverti

January 2, 2019

Influencer marketing trends watch - 2019

Ed East, CEO of Billion Dollar Boy discusses the six big trends that will be impacting influencer marketing in 2019. What brands should watch out for.

Forbes

January 2, 2019

Retail industry predictions for brick-and-mortar stores

Retail marketing predictions for 2018. How brands can incorporate the latest trends and technology in their new year strategies.

Talking Influence

January 2, 2019

Talking Influence: 2019 Industry Predictions

Influencer marketing will be even bigger and better this year as we see it become a key part of the overall marketing plan, not just a tactic.

City AM

November 26, 2018

Ditch expensive Christmas TV ads and switch to influencer marketing instead

Influencer marketing for brands is an effective channel for driving Christmas shoppers right to the checkout with one quick swipe.

E Consultancy

November 7, 2018

A day in the life of… Head of Data at influencer marketing agency, Billion Dollar Boy

Our Head of Data at Billion Dollar Boy discusses the development and creation of influencer marketing tools and why brands need them.

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Great content doesn't shout; it resonates. We craft stories that spark attention, fuel conversation - applied across the full funnel.