\
Get in touch

Cookies

We use cookies to understand what’s working and fix what isn’t. Some are essential. Others help us learn and optimise. You can choose what we use.

  • Essentials

  • Google Analytics

  • Google Tag Manager

  • Meta Pixel

  • RB2B

Accept
manage
accept all

News & Insights

Culture moves fast. We’re right there with it.

Our newsletter features our perspective on culture, creators, and modern brand growth. Clear opinions. Grounded insight. No filler.

Sign up
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Muse Report 2

Featured:

Reports

November 19, 2025

Muse Vol. 2: The Real Impact of AI on the Creator Economy

Creator Payments BDB 4_3

News

March 31, 2026

Introducing Creator Payments in Companion

Cannes_Creator_fund_26-4_3

News

March 12, 2026

FiveTwoNine and Billion Dollar Boy Team Up with Patreon to Support Creator Attendance at Cannes Lions

BDI_1350 x 1013

News

March 2, 2026

Consumers Aren't Ready to Let AI Tell Them What to Buy, New Research Shows

Reports

February 5, 2026

HFSS & LHF: What You Need to Know

creator era

Reports

January 15, 2026

Creator Era: The New Wave of Social & Creator Marketing Trends

BDB Group Certified B Corporation

News

January 14, 2026

BDB Group Becomes a Certified B Corporation

Cassandra Daily

October 18, 2019

Permele Doyle Featured on The Cassandra Daily Podcast

Permele recently sat down with Nina Rupp, the host of The Cassandra Daily podcast to discuss various trends—from zero waste travel to CBD.

The Flair Index

October 16, 2019

The Flair Index Interviews Permele Doyle

The Flair Index interviewed Billion Dollar Boy’s President & Founder Permele Doyle. Permele shares her career story and entrepreneurial journey.

The i

October 3, 2019

Ed East quoted in The i Paper

Our founder Edward East was quoted on The i Paper discussing the future of influencer marketing without likes. Read the full article from here.

WIIM

September 27, 2019

Permele Doyle on the Women in Influencer Marketing Podcast

Permele Doyle sat down with Boldstreak founder Jessy Grossman on the Women in Influencer Marketing podcast to chat about Billion Dollar Boy.

Retail Gazette

January 23, 2019

How does Zara survive despite minimal advertising?

Zara invests in high quality social content, using Instagram Influencers to promote their ranges and produce great imagery.

Shots

January 17, 2019

How to make great influencer content

Influencer marketing is no different from other creative. You need to make a connection and create a narrative, telling a captivating story.

Let's talk

Great content doesn't shout; it resonates. We craft stories that spark attention, fuel conversation - applied across the full funnel.