News & Insights
Culture moves fast. We’re right there with it.
Our newsletter features our perspective on culture, creators, and modern brand growth. Clear opinions. Grounded insight. No filler.
News
July 24, 2025
Billion Dollar Boy Research Uncovers Measurement Disconnect Undermining Creator Marketing Performance
News
July 7, 2025
Burnout Emerges as a Barrier to Growth in the Creator Economy with Half of Creators Suffering
News
July 3, 2025
Authenticity and Consistent Brand Messaging Identified as Top Concern For US Marketers When Scaling Creator Campaigns
Press
December 14, 2020
Billion Dollar Boy Goes South To New Orleans!
Billion Dollar Boy recently opened a second US office in New Orleans to accommodate growth and leverage the area’s unique creative talent.
Influencer Marketing Lab
November 25, 2020
Edward East on The Influencer Marketing Lab Podcast
Billion Dollar Boy CEO Edward East discussed all things influencer marketing and social media on The Influencer Marketing Lab podcast.
The PR Net
September 24, 2020
Billion Dollar Boy Featured in The PR Net alongside The Gathery
We were thrilled to be included in this exciting piece by The PR Net, featuring The Gathery's innovative endeavor for their project for HBO Max!
WWD
May 9, 2020
Brands Turn to Microinfluencers During COVID-19
Billion Dollar Boy featured in WWD discussing brands leaning into microinfluencers during COVID-19 as superinfluencers struggle with relatability.
