News & Insights
Culture moves fast. We’re right there with it.
Our newsletter features our perspective on culture, creators, and modern brand growth. Clear opinions. Grounded insight. No filler.

News
October 8, 2025
Global Ad Spend Surges on AI Creator Content Despite Growing Consumer Resistance to AI ‘Slop’

News
September 9, 2025
BDB Becomes the First Influencer Marketing Agency with IPA Effectiveness Accreditation

News
July 24, 2025
Billion Dollar Boy Research Uncovers Measurement Disconnect Undermining Creator Marketing Performance
DigiDay
June 26, 2026
Future of Marketing Briefing: CMOs are still haunted by hard questions about value of ad creative
Agility PR
June 17, 2026
Early Product Messaging Nearly Halves View Rates on Creator Assets, New Billion Dollar Boy Research Reveals




