Stitch Fix
Your Style. Delivered.
The challenge
Driving full-funnel growth through creator content at scale
Stitch Fix needed to drive sustained growth across awareness, sign-ups, and orders. While the brand had strong equity, social was not delivering enough new customer acquisition to scale.
In a category driven by personal style and confidence, the challenge was to build a model that could deliver both relevance and performance.
Sense the
Opportunity
On social, style is not sold. It is demonstrated.
People discover what to wear through creators who show how pieces fit into real lives, building confidence through relatability and trust.
Yet most influencer strategies treat content as one-off output, limiting its ability to scale or improve over time.
We saw an opportunity to rethink the role of creators, not just as storytellers, but as drivers of performance.
A Creator-Led System Built for Full Funnel Impact
Shape the Concept
We developed a creator ecosystem designed to support every stage of the customer journey, balancing awareness, consideration, conversion, and long-term brand affinity through connected creator workstreams.
The strategy combined four creator engines spanning campaign storytelling, always-on content, brand ambassadors, and innovation. Together, they translated the Stitch Fix experience into authentic creator content designed to drive awareness, consideration, conversion, and long-term brand affinity.
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Scale the impact
Your Styled. Delivered.
We activated a channel ecosystem designed to maximise both reach and performance.
Content was deployed across organic social and amplified through paid media, with dedicated campaigns driving sign-ups and orders.
A continuous testing and learning approach ensured creative was regularly optimized, with insights from paid informing future content development.
This allowed Stitch Fix to scale content output, increase investment, and improve efficiency over time.
The Results
29m
Organic impressions
325%
Increase in sign-ups
86%
Reduction in CPMs compared to traditional paid media
