Get Your Guide
Originals
The challenge
Beyond Traditional Tourism
GetYourGuide needed to grow brand awareness and position itself as the home of unforgettable travel experiences. The goal was to move beyond traditional tourism marketing by leveraging celebrity social buzz to show the "real" New York City through a unique, unfiltered lens.
Sense the
Opportunity
In a world of scripted travel ads, audiences crave the genuine and the fun.
No one knows New York like a New Yorker. And comedians are masters of the art of observation.
So we saw an opportunity to transform the standard NYC bus tour into an unmissable event.
Transforming a city tour into an unforgettable takeover
The Leslie Jordan Tour
Shape the Concept
We staged a one-of-a-kind tour bus takeover in New York City, handing the microphone to award-winning actor and comedian Leslie Jordan.
His unique humor provided the perfect lens to reveal the city in a way that reflected GetYourGuide’s dedication to extraordinary experiences. By empowering him to lead his own tour for fans and tourists, we moved beyond standard influencer placement into a live, creator-led experience.
Scale the impact
To turn this local activation into a global conversation, we amplified organic content with strategic paid media. This ensured we reached a large targeted audience cost-effectively.
The tour was featured in 150 separate press pieces as publishing outlets rushed to cover the unique experience and Leslie’s hilarious quips and acerbic insights about his home town.
The experience was built to travel far beyond the streets of New York.
The Results
9m
Total Impressions
14m
Hashtag views
52.2k
Landing Page Visits
