Billion Dollar Boy Named Adweek’s Social & Influencer Agency of the Year 2025

Billion Dollar Boy has been named Social & Influencer Agency of the Year at the Adweek 2025 Agency Awards. This follows recognition on Adweek’s Fastest Growing Agencies list for the fifth consecutive year – the only agency to achieve this milestone.

The dual recognition celebrates BDB’s leadership in global influencer marketing, as well as its creativity, cultural impact, and measurable business results, alongside sustained international growth.

Social & Influencer Agency of the Year: matching ambition to the creator economy

In 2025, creators further cemented themselves as core marketing channels for modern brands.

According to recent BDB Group research, 71% of US marketers and 52% of UK marketers are investing over $1M annually in creator marketing.

As the industry scaled rapidly, Billion Dollar Boy Group successfully balanced global expansion with staying deeply connected to culture – a differentiator that continues to set the agency apart.

An ecosystem built to transform how brands grow

BDB’s Group structure enables industry-leading creative campaigns, innovation, and closer collaboration with creators through three integrated pillars:

• Billion Dollar Boy agency – offering full capabilities from brand building to performance marketing.
• Companion – BDB’s proprietary tech platform, indexing 173 million creator profiles to optimize campaign delivery. This year, Companion introduced new features, including a brand-safety analysis, lookalike search, automated campaign tracking, and enhanced creator payment systems.
• FiveTwoNine – BDB’s creator-entrepreneur platform and community, now supporting over 1,600 members in building sustainable careers and businesses.

This integrated approach combines cultural insight, creative excellence, and performance rigor, powering campaigns across 42 markets globally.

In 2025, BDB’s team grew to 180 experts globally. We added new brands to our client roster, including Crocs, Burberry, Unilever Foods, and Sephora.

Ed East, Global CEO: “It’s incredible to think back to 2014, when we launched BDB with just a handful of people. Winning the Social & influencer Agency of the Year is a ‘pinch me’ moment. It’s a recognition of the power of creators and the dedication of our team over the years.

We’ve always believed that commercial success, cultural impact, and creator instinct don’t compete – they reinforce one another. This Adweek award validates that belief. We’re excited to keep pushing boundaries and shaping what’s next in 2026.”