Clinique is not only for the girls
Increase awareness for the Clinique for Men line by aligning with on-brand digital male influencers across various verticals.
Engage a diverse group of male personalities to produce content around integrating the Clinique for Men products into their daily lives or creative aesthetic on Instagram. We selected men from varied professions and regions who represent different aspects of the Clinique for Men man; including surfers, photographers, fathers, menswear experts, stylists, lifestyle bloggers and outdoorsmen. They used the product and documented the moments on their vacations, during Men’s Fashion Week, before surfing in Montauk, or set up in their photo studio.