2016

Clinique is not only for the girls

Challenge

Increase awareness for the Clinique for Men line by aligning with on-brand digital male influencers across various verticals.

Strategy

Engage a diverse group of male personalities to produce content around integrating the Clinique for Men products into their daily lives or creative aesthetic on Instagram. We selected men from varied professions and regions who represent different aspects of the Clinique for Men man; including surfers, photographers, fathers, menswear experts, stylists, lifestyle bloggers and outdoorsmen. They used the product and documented the moments on their vacations, during Men’s Fashion Week, before surfing in Montauk, or set up in their photo studio.

Influencers

Preston Konrad, Steven Onoja, Matt Gee, Hunter Lawrence, Mikey DeTemple, New Darlings, Quyen Mike, Brandon Duvall, Justin Livingston, Matthew Zorpas

Platforms
Key Results
37

Total Pieces of Content

2.4m

Impressions

67k

Likes, Comments & Shares

Engagement Rate

3.8x

Higher Engagement than Clinique’s
Instagram Account