Simba

May 2018

CHALLENGE

Buying a new mattress is often at the back of people’s to do lists, due to the expensive price tag and misconception that it’s not an important purchase. Unless you’ve experienced what a good mattress can do for your health, you won’t understand.

So we’re educating the difference Simba can make to their lives.

SOLUTION

We continue to select a mix of hero, micro and nano influencers who act as the testers, reviewers, and sellers of Simba’s products. In a BDB first – there are no content approval process because we want the content to be genuinely unbiased.

Our always-on campaign is designed to incentivise content production and affiliate sales through the use of repeat gifting and tiered rewards programme. For every mattress sold our influencers receive a monetary reward and when sales goals are hit, additional Simba products are gifted.

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