CHALLENGE
Buying a new mattress is often at the back of people’s to do lists, due to the expensive price tag and misconception that it’s not an important purchase. Unless you’ve experienced what a good mattress can do for your health, you won’t understand.
So we’re educating the difference Simba can make to their lives.
SOLUTION
We continue to select a mix of hero, micro and nano influencers who act as the testers, reviewers, and sellers of Simba’s products. In a BDB first – there is no content approval process because we want the content to be genuinely unbiased.
Our always-on campaign is designed to incentivise content production and affiliate sales through the use of repeat gifting and tiered rewards programme. For every mattress sold our influencers receive a monetary reward and when sales goals are hit, additional Simba products are gifted.
