Primark

Inspiration & Challenge

Billion Dollar Boy needed to showcase Primark’s Zing across its expanding US market.

Execution & Creativity

Building on our successful partnership with the brand across Europe, we expanded our footprint to support Primark in the US. We developed monthly content themes around Primark products. We also highlighted Primark’s core values of positivity and inclusivity in collaboration with a select group of influencers. Primark’s signature content is distinguished by its energy and pop of colour. In IRL, regular briefing events with the influencers and brand managers established real relationships and connections with the brand that is taking Europe and the US by storm.

FACTS & FIGURES

523
Total Posts
55M+
Reach
608K
Engagements
3M+
Total Views

Markets

USA

Project Services

Campaign Strategy

Campaign Strategy

Creative Concept

Creative Concept

Brand Event

Brand Event

Reporting

Reporting