NARS Hero Products

Challenge

NARS tasked Billion Dollar Boy with creating unique, ownable content for @narsissist Instagram Feed and Instagram Stories around their top 5 hero products under a unifying creative concept.

Solution

We sourced a range of creative content producers to create product-focused images using NARS’ aesthetic and trend-setting style. The campaign tapped into the rich visual language of film history that inspired the shade names of celebrated NARS hero products. We produced five original narratives using dramatic still and moving imagery, drawing from a range of cinematic masterpieces including Italian cinema, an experimental art film, a campy comedy and a sweeping historical drama.

FACTS & FIGURES

5
Content Creators
35
Pieces of Content
65k
Engagements
2M+
Impressions

Markets

USA

Project Services

Creative Concept

Video

Content House

Reporting