Inspiration & Challenge
BDB was tasked with undertaking a full audit of LAB SERIES global social channels and developing a strategy for the brand’s Instagram channel and implement and execute the strategy over a six-month period.
Execution & Creativity
We developed and executed an Instagram content and publishing strategy to reflect and reinforce LAB SERIES brand pillars, utilizing a combination of our influencer-produced content, our Content House program content, brand-produced content and user-generated content. We re-defined the look and feel of the brand, elevating it to be positioned as a men’s lifestyle brand.