LAB SERIES Social

Challenge

BDB was tasked with doing a full audit of LAB SERIES global social channels and to develop a strategy for their main channel, Instagram, and  implement and execute the strategy over a 6 month period.

Solution

We developed and executed an Instagram Content & Publishing Strategy to reflect and reinforce LAB SERIES brand pillars utilizing a combination of our influencer produced content, our Content House program content, brand produced content and UGC. We re-defined and look and feel of the brand, elevating it to be positioned as a men’s lifestyle brand.

FACTS & FIGURES

40k
Engagements
167
Posts to Date
6 Months
Community Management
2.2k
Following Growth

Markets

USA

Project Services

Campaign Strategy

Creative Concept

Content House

Brand Social Strategy

Community Management

Reporting