LAB SERIES Social

Challenge

BDB was tasked with doing a full audit of LAB SERIES global social channels and to develop a strategy for their main channel, Instagram, and  implement and execute the strategy over a 6 month period.

Solution

We developed and executed an Instagram Content & Publishing Strategy to reflect and reinforce LAB SERIES brand pillars utilizing a combination of our influencer produced content, our Content House program content, brand produced content and UGC. We re-defined the look and feel of the brand, elevating it to be positioned as a men’s lifestyle brand.

FACTS & FIGURES

40k
Engagements
167
Posts to Date
6 Months
Community Management
2.2k
Following Growth

Markets

USA

Project Services

Campaign Strategy

Campaign Strategy

Creative Concept

Creative Concept

Content House

Content House

Brand Social Strategy

Brand Social Strategy

Community Management

Community Management

Reporting

Reporting