LAB SERIES Social

Inspiration & Challenge

BDB was tasked with undertaking a full audit of LAB SERIES global social channels and developing a strategy for the brand’s Instagram channel and implement and execute the strategy over a six-month period.

Execution & Creativity

We developed and executed an Instagram content and publishing strategy to reflect and reinforce LAB SERIES brand pillars, utilizing a combination of our influencer-produced content, our Content House program content, brand-produced content and user-generated content. We re-defined the look and feel of the brand, elevating it to be positioned as a men’s lifestyle brand.

FACTS & FIGURES

40K
Engagements
167
Posts
6 Months
Community Management
2.2K
Follower Growth

Markets

USA

Project Services

Campaign Strategy

Campaign Strategy

Creative Concept

Creative Concept

Content House

Content House

Brand Social Strategy

Brand Social Strategy

Community Management

Community Management

Reporting

Reporting