Kathy Dover appointed as our first Director of Client Services

Kathy Dover, formerly a client at Maybelline and Garnier as well as Head of Account Management at VCCP Blue, joins us as our first-ever Director of Client services.

On the back of impressive growth in 2018, we have initiated an ambitious scale-up plan, which is centred on growing the agency business and licensing own in-house technology.

In her new role, Kathy will work with our senior management team to support our growth plan by adding 15-years of experience on both agency and client-side to the business. She will also take responsibility for our account management teams, developing their relationships with clients and ensuring a premium service offering.

Most recently Kathy led the Integrated Marketing Communications teams at Maybelline and Garnier UK. Prior to this, she worked as Head of Brand at Lastminute.com. While working agency-side she led the account management team at VCCP Blue where she was integral in developing the original Compare The Meerkat campaign for Comparethemarket.com.

Kathy has amazing experience on both sides of the fence, which means she is able to see the potential of influencer marketing across the whole marketing mix as well as understand what clients want, and need, from the medium.”Founder and CEO, Ed East

On her appointment Kathy said:”Influencer Marketing is growing so quickly there is a massive opportunity to really cement its position as an integral part of the marketing mix in the minds of clients. Through BDBs tech and measurement advancements, we can really start to bring some rigour and finesse to the medium and achieve this goal. I’m excited to be involved in that and in driving the team’s impressive growth strategy.”

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