Turning audiences on to romantic comedy Man Up
Studiocanal wanted to reach 18-24 year old women for their new romantic comedy ‘Man Up’.
We selected Hobbie Stuart to create 2 YouTube videos to promote the film and upload them to his YouTube channel. The first was a remix of the film’s official theme song ‘What Time Do You Call this?’ The second was him participating in a blind date challenge around London incorporating lines from the film and tries to use a book to recognize a date as in the film.
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