StudioCanal – Man Up

Case Study
2016

Turning audiences on to romantic comedy Man Up

Challenge

Studiocanal wanted to reach 18-24 year old women for their new romantic comedy ‘Man Up’.

Strategy

We selected Hobbie Stuart to create 2 YouTube videos to promote the film and upload them to his YouTube channel. The first was a remix of the film’s official theme song ‘What Time Do You Call this?’ The second was him participating in a blind date challenge around London incorporating lines from the film and tries to use a book to recognize a date as in the film.

Influencers

Hobbie Stuart

Platforms
Key Results
600k

YouTube Video Views

Average View Duration

31k

Likes, Comments & Shares

10x

Brand’s Average Engagement Rate